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Sustainable Strategic Advantage

1685 Words7 Pages

“It has been argued that technology offers little or no sustainable strategic advantage. Do you agree?”

Samuel Punch | IS1114 | 116355346
“IT HAS BEEN ARGUED THAT TECHNOLOGY OFFERS LITTLE OR NO SUSTAINABLE STRATEGIC ADVANTAGE. DO YOU AGREE?”

INTRODUCTION

“Business has only two functions — marketing and innovation.” ― Peter F. Drucker.
A Sustainable strategic advantage occurs when a business acquires or develops an attribute or combination of attributes that allows it to out preforms its competitors, dominate its targeted market sector and achieve above average returns on capital.
Drucker argues in the above quote that marketing or technology are instrumental to achieving these ends. Examples of companies that have excelled in their sector …show more content…

Big Data can allow the business to take the data from any source within the business analyze it which enables the organization to reduce cost, time reductions, new product development, and smart decision making. When you combine big data with high powered analytics, you can accomplish business-related tasks such as calculating risk portfolios in minutes, generating coupons at the point of sale based on the consumer’s habits, recalculate entire risks portfolios rapidly, and detecting fraudulent behaviors within organizations before allowing the organization to be affected. Yet only small percentage of data within businesses is analyzed. This allows businesses to gain an advantage over their competitors whom ignore such data (3) “only about 4% of companies across industries have the capabilities to use advanced data analytics to deliver tangible business …show more content…

In most industries, both established and new entries in the marketplace will leverage data-driven strategies to innovate, compete, and create value with the similar goal to outperform their rivals. Within the healthcare industry (4) “data pioneers are analyzing the health outcomes of pharmaceuticals when widely prescribed, discovering benefits and risks that were not evident during limited clinical trial”. Future competitive benefit is likely to accrue to companies that can not only capture more and better data, but also companies who analyses that data

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