In case of sustainable products, companies tend to use the word “sustainability” in-order to drive off takes but this concept needs a good amount of refinement. Below are mentioned some ways by which the marketers can actually market sustainable goods just like normal ones and could expect a better end result. • Focus better, avoid greener: Marketers should market their products using concepts customers can easily relate to. The boons of green and sustainable products should be communicated rather than the USP of them being sustainable. • Simplify: Sustainability is a term not easy to comprehend so try and simplify it for the consumers.
However this will not be accomplished overnight, several procedures would have to be standardized and maintained in order to achieve this balance. According to the oxford English dictionary the word “sustainability” means able to be maintained at a certain rate or level, and the word “Tourism” means the practise of touring, traveling for pleasure. Sustainability in this sense it refers to the environment and its resources. Unsustainability therefore is caused by human beings believing that the environment and its resources are infinite, when their economic subsystems were small. However, it is now the excruciating reality that both the environment and its resources are infinite and need to be monitored.
Changes brought by the development of tourism can be seen in such aspects as natural resources, environment, consumption patterns, socio-economic systems, as well as pollution degree. Correspondingly, sustainable tourism has become an issue top on the agenda for the survival of the whole industry. However, before rushing into any actions, it is important first to understand the definition of sustainable tourism. Basing on UNEP and UNWTO (2005), sustainable tourism can be defined as “Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities”. Suggested by the definition, a balance among local environment, economy, and socio-culture must be achieved to guarantee the long-term sustainability of destinations (ibid.).
The developing countries of the current driving forces in response to the globalization of style will have a major impact on the standard of living and growth rates and quality of life and development processes in these countries in the coming decades. That application of the new business model will meet in developing countries that lack a well-established institution less resistance than the most sophisticated and entrenched institutions of developed countries. This to the success of tourism in the era of globalization has become an urgent need for humanity as part of a cosmic phenomenon and humanizes among civilizations. That goal requires that holds the humanitarian institutions and not purely commercial and civil society institutions or any other institutions
In the execution of projects it is important to accomplish the primary purpose of the project but the extent to which this is achieved differs across different projects. As postulated by Jomo and Van Engelen 2005, in recent times they has been a growing need undertake business in a sustainable manner. This needs a role in leadership to be conscious and sustainably lead the business to greater heights. Emerson (2011:1) speaks of sustainable leadership being that which develops rather than deplete materials and human resources, renews peoples morale, enthusiasm and so it is resourceful leadership which eliminates wastage. In addition, this requires leadership’s long term thinking in fostering innovation that adds value to customer, increases
Whether or not one is deprived before a disaster, diseases are able to spread like wildfires in the disaster’s wake. This results in a decrease in people’s sanitation and pushes people, once again, even further into poverty. Often, this happens as a result of no sterile water and an insufficient quantity of toilets (Beth 1). Governments do not always have the resources required to improve their population’s quality of life, as they use money to respond to natural disasters instead of preventing them. Lacking resources and money, governments are unable to aid those in need after disasters, leaving those in need to fend for themselves.
The travel industry with the current impact on the global climate change has to be managed. International tourism heavily depends on the available means of transport in the area, and as much as the local authorities want to promote tourism, they feel the urge to develop sustainable travel plans that can aid and protect the tourism sector at the same time. Studies have revealed that the availability of the transportation system strengthens the base of international tourism. The locals benefit from the sector. But it is being noted that considering the sustainability of the communities, the travel sector has to be sustainable, with minimal impact on the climate.
Such a system would be capable of accommodating economic activity while still preserving an acceptable level of ambient environmental quality. The inherent contradiction of these thoughts is, however, most evident, because the increasing efficiency does not necessarily imply improving intra generational equity nor equity between present and future generations. Thus “development that meets the needs of the present without compromising the ability of future
However, according to the thriving of tourism, it has been negotiated by scholars whether tourism is bad or good. Because the impacts of tourism have generated both positive and negative outcomes to the destination. It can be said that tourism generates the growth in economics and improves the living of the local by providing facilities and infrastructure. On the other hand, some people argue that tourism has negatively generated socio-cultural impacts and caused several environmental problems. In my point of view, everything has its pros and cons; there is nothing in this world has only a positive side, there is always the drawbacks in contrast with its benefits, and so does tourism.
This mean that government also playing an important role in term of Responsible Tourism. Similarly, according to Spenceley, , responsible tourism is an approach which travellers, government bodies, tourism suppliers, and local authorities need to take action in sustainable development principle (as cited Farmaki, Constanti,Yiasemi and Karis, 2014, p.12). There are several role that play by government that are making tourism policies, ensure tourism industry runs smoothly according to the policies and market the industry (Gough, 2008, p137). Government can conserve the environment and ecology through enforce the rule and regulation which increase the punishment and summons to the party or person who damage the environment and