They have greater concern on stakeholder well –being. A firm that decided to ignore the social issues may results in a loss of strategic opportunities ('Shareholder value or social responsiblity? ', 2007). Involved in CSR activities are proven to create good image and reputation for a company. In the long run, it helps a company to increase shareholders’ value and achieve sustainable business
New Belgium’s social responsibilities provide the company serious competitive advantage because consumers have the desire to believe in and have positive feelings about the products they spend their money on (p. 359). The company’s image of being a corporate brand that values responsibility, society, and quality is its most important strength (Ferrell and Hartline, 2014, p. 359). New Belgium sees itself as a caring business with that cares about all stakeholders rather than just a beer company (p. 359). The company’s socially responsible initiatives contribute largely to its success as consumers increasingly support what the company stands for (p. 351). Corporate social responsibility actions help to make corporations/businesses appear concerned about creating a healthy
According to Fleming (2012), the company is increasing its long term business prospects which may aid its customers to gain social and economic goal. It is identified that the company has looked up its competitive benefit and examine its philanthropy efforts by the most effective way. According to Geppert et.al (2014), this means company is socially responsible and associated to environmental practice which can also lead to a strong customer and sales loyalty. This may enhance the productivity and quality of the company’s product which retain and attract its workers in order to reduce the regulatory
Businesses today need to be ethical in the way they operate. Remuneration, being a corporate governance issue, should be dealt with wisely since directors in the modern business world are expected to act as good corporate citizens. According to some research, high packages are justified as they do reflect the performance of those directors. Levels of remuneration should be adequate to attract, retain and motivate directors of the quality required to run the company successfully. However, directors should not be paid in excess of the adequate levels necessary for this purpose.
By using the three main categories for Corporate Strategy which is stability, growth and retrenchment would guide the corporations toward its goal and objective. The advantage of corporate strategy in connection with the corporation’s goal and objectives is that a corporation can gain financial advantage if it enters into a joint venture or acquires other companies it can increase profits, cash flow and borrowing power. Another strategy is functional strategy. This is used to maximize resource productivity and achieve corporate and business unit objectives and strategies. It is concerned with developing and nurturing a distinctive competence to provide the corporation with competitive advantage.
Impact of Sustainability accounting on Organization: Sustainability accounting is used to describe additional information management and accounting methods that aim to create and provide high quality information to support a corporation in its movement towards sustainability. Its reporting by contrast describe new formalized means of communication which provide information about organizational sustainability. Sustainability accounting and reporting is crucial for two reasons firstly, accounting information which is not communicate cannot exert any influence and is thus unable to contribute towards the sustainable development. secondly reporting is needed in order to substantiate information about the actual status and progress
Jeremy Moon (2004) defines CSR as a combination of corporate citizenship, sustainable business and environmental responsibility; it is accountable to social, environmental and ethical issues both in term of corporate and the national environment. The neo liberal writers see it as voluntary, but some neo liberal see CSR as an obstruction and diversion from a business primary concern, i.e., profit maximization, yet most neo liberal writers maintain the point of view that, Friedman was actually correct. CSR in the long run can be beneficial to the organizations it prevents from unnecessary government intervention and
Competitive advantage of a firm is the edge that it has over its competitors (Altharti 2012).It is important to state that competitive advantage (CA) cannot be achieved without a business strategy or business model. It is the business strategy, which is the management game plan for creating value for stakeholders and earning a reasonable return on investment that gives a company a competitive advantage over rivals in terms of higher financial performance on revenue, return on investment etc. The author accepts that Porter’s generic strategy and value chain are important tools in understanding the competitive strategies being deployed by rivals in any industry analysis. An understanding of the generic strategies such as the broad low cost provider, broad differentiation strategy, and narrow focus strategies on cost and differentiation being deployed by competitors can provide opportunities for existing and potential competitors by trying to achieve a lower cost or better differentiation by rivals. The value chain is an internal analysis of how an organization organizes
Social responsibility is an idea that companies should balance profit-making activities with socially beneficial activities and involve the development of a businesses that have a positive relationship with the societies.The missions of Under Armour are making all of athletes better through passion, design, and the relentless pursuit of innovation. There are four part of global corporate social responsibility in the pyramid which are philanthropic responsibility, ethical responsibility, legal responsibility and economic responsibility. First, philanthropic responsibility is on the top of the global corporate social responsibility pyramid.It is a voluntary responsibilities of the companies. Under Armour have pay the responsibility in UA Power
The corporate image cannot be shaped by the company itself, but rather it is constructed by the customers. In todays competitive business climate, it is important for businesses to actively work and communicate a positive image. A company whose unable to manage its image is likely to encounter a variety of problems. The corporate image has to be properly developed and managed. It is one of the essential blocks of branding, and one of the main building blocks for marketing.