Case Study Sweet Spot Delights
or image. The response time to customers’ inquiries and complaints, whether via phone or e-mail is critical to a successful e-commerce business and should be realistic and consistent.
Email marketing is another efficient approach to add a personal touch to you customers and deepen customer relationships. Sending email newsletters to its customers is a terrific marketing tool for Sweet Spot Delights that provides useful information and/or news relating to the bakery and its line of business at relatively no cost. Email newsletters can be used to promote special offers or discounts to its loyal customers or new subscribers.
4. Sweet Spot Delights supply chain
E-commerce does not just entail trading and shopping on
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This SCMS will assist in the control of spending and purchases and management and visibility of inventory. Visibility is important to any business and provides the ability to make timely decisions. Sweet Spot Delights will be able to operate a more profitably business from order-to-cash, procure-to-pay through production-to-shipping, assisting the business to achieve overall operational excellence. This will also cultivate the supply chain processes and improve business value, while reducing operating …show more content…
Performing proper inventory forecasting can also reduce these costs greatly and with a proper SCMS, this can be managed efficiently. Sweet Spot Delights can use replenishment information to reduce inventories and increase the rapidity of replenishment by coordinating supply and demand information between all store locations. Real-time supply and demand data services make-to-order production strategies especially for customers ordering over the web.
Logistics is an important aspect of supply chain and involves material acquisition, warehousing, and transportation activities. Logistics can be inbound which involves the movement of goods and raw materials from suppliers to Sweet Spot Delights and outbound which is the movement of finished products from Sweet Spot Delights to its customers. Logistics Management requires efficient and effective management of daily activities involved in producing Sweet Spot Delights finished products. Coyle, Langley, Novack & Gibson 2012 states
“Logistics is about getting the right product, to the right customer, in the right quantity, in the right condition, at the right place, at the right time, and at the right cost (the seven Rs of
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