This compromised the public’s trust in Singapore Airlines for being safe, not wanting to fly via Singapore Airlines for fear that an air crash would happen when they are on that carrier. Types of damage caused by the SQ006 crash Despite the effects of the crash of SQ006, Singapore Airlines was able to maintain its position as one of the world’s most admired companies. This is evident as about one and a half years after the crash, Singapore Airlines came up sixth position in a survey of top executives, directors, and securities analysts regarding Fortune 1000 companies. Also, in 2003, Singapore Airlines was the second most admired airlines in the world. Such performance in ranking so close to the SQ006 crash illuminates that the crash did not greatly hurt SIA’s reputation and that it still commands respect from its peers and competitors.
The Swiss government has preferred "Switzerland to remain an organizational oasis for negotiators," according to NGOs. As the "host country of world class trade in raw materials globally, Switzerland can and should shoulder its responsibilities," according to the authors of the report. According to AFP, the report concludes that if trade is kept out of transparency, "high-profile deals between Swiss companies and African governments will remain secret." Some 750 companies, which trade in priority materials in Switzerland, employ about 10,500 people, according to the latest published
It also eases the training mechanisms at the organization. 5. Management With the disrptibe and stringent policies of leader and management established by Michael O 'Leary, CEO since 1994, Ryanair 's management team has portrayed a strong emphasis on its USP: maintaining low costs and fares. They have also not failed to innovate in their constraints of costs. For instance the introduction of baggage charges was intended to reduce the number of bags checked-in, thus cutting short the handling costs.
Southwest Airlines is a major airline company that provides air transportation in the United States and nearby international markets. Founded in 1967 by Rolling King and Herb Kelleher and commenced service on June 18, 1971, with three aircrafts and 25 employees with flights as low as $20 one-way fares to Dallas, Houston, and San Antonio. Southwest has been ranked #8 in Fortune’s list of World’s Most Admired Companies for 23rd consecutive years. In its 47th year of service, Southwest Airlines continues to provide exceptional customer service delivered by more than 55,000 employees topping 115 million passengers annually. Southwest Airlines serves 100 destinations in the United States and operates international flights to Mexico, Latin America, and the Caribbean.
The Swatch Group is also known as the largest manufacturer and distributor of watch across the globe. The organisation is located in Berne, Switzerland. Nicolas G. Hayek in 1983 founded this group through the combination of two organisations suffering crises at that time named as ASSUAG and SSIH. The establishment of the Swatch Group and the release of its first swatch watch were considered as a recovery of Swiss watches industry in 1970s (Deshpande, et al., 2012). Recently, the Swatch Group has approximately nineteen brands of watches, a part of which consist of old names of brand adapted from the previous two organisations.
As the time changed, there are many threats come and hurt the Ryanair airline. However, in the recent years, Ryanair keep changes and make a development on its brand image and made a lot of efforts to attract more customers and use the past bad experienced to teach them to become better in future. After Ryanair faced all the challenges in the airline business for many years, it is managed to become a biggest low-fares airline in the Europe and use the low fares as a competitive advantage of Ryanair. In this report, we are required to perform a SWOT analysis, evaluate four criteria of sustainable competitive advantage, discuss the two primary value chain activities which are operation and sales and marketing, and finally we need to discuss the impact of two external environmental factors that challenge Ryanair company to remain competitive in the airline industry. 1.
Research topic : Why the emergence of Ryanair’s low-cost airline was so successful? The emergence of an indigenous airline as Europe’s most profitable is remarkable. How Ryanair changed their pricing strategies to avail of a whole new market of people bi-passed by the premium strategies previously used, began to transform the industry. Ryanair was founded by Tony Ryan , Christopher Ryan and Liam Lonergan in 1985.Tony Ryan had previously worked for Aer Lingus who had gained a monopoly within Ireland’s airline industry. Ryanair were keen to break this monopoly, aswell as the duopoly of flights to and from Ireland and Britain held by Aer lingus and British Airways and soon introduced a 15 seater embraerer bandeirante turboprop from Waterford to
Introduction and Background: An Overview of Singapore Airlines Singapore Airlines is Singapore 's best-known airlines, and rated as the 18th in Fortune’s“World’s most admired companies” rankings in 2014. In 1947, the airline began as Malayan Airways that a joint venture between the Malaysian and Singapore governments, majorly serving the South East Asian region. Then, it changed the name called “Malaysia-Singapore Airlines” (MSA). In 1972, MSA split into Malaysian Airline System (MAS) and Singapore Airlines (SIA). Since the 1980s the international airline business, it has been tough competition environment, with major international airline (Iatrou and Oretti, 2007).
Background On the 28th of January 1972, Singapore had established an airline and it was called Singapore Airlines. They were labeled as the flag carrier of Singapore, a truly proud establishment for Singapore. Not only is this airline successful in Singapore, but it is also very successful worldwide. It has been one of the most leading airlines of the century, because Singapore Airlines has been a trendsetter for other airlines or a role model to other airlines. They were mostly first in everything before other airlines replicated their actions.