Swisscom Case Study: Swisscom's Corporate Responsibility

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Swisscom’s corporate responsibility activities focus on issues which have high relevance for stakeholder groups and at the same time are closely linked to the company’s core business and thus entail market opportunities. ¬Swisscom’s vision is of a modern, forward-looking Switzerland: a country of great opportunities, particularly in the field of sustainability. Specifically, Swisscom focuses on the following six areas as strategic priorities. For each of these it has formulated a long-term target for 2020:
• Climate protection: With the help of its customers, Swisscom wants to save twice as much CO2 as it emits throughout the entire Group and along the entire supply chain; for example, by avoiding commuting thanks to Home Office solutions, …show more content…

• Media expertise: Swisscom aims to be the market leader in data security, helping one million people to use media safely and responsibly; for example, with a router that allows customers to set age-appropriate browsing times and protects minors against inappropriate use.
• Attractive employer: Swisscom wants to be one of the most attractive employers in Switzerland, offering employees the opportunity to develop their knowledge and skills and promoting work-life balance. Fair terms and conditions of employment are as important to ¬Swisscom as an active social partnership and an above-average commitment to vocational training.
• Fair supply chain: In the interests of a fair supply chain, Swisscom is committed to improving employment conditions for more than two million people. To this end, Swisscom has forged international partnerships that will ensure the implementation of relevant measures in close collaboration with …show more content…

2. SWOT CHART
By the chart above, we can clear notice Swisscom general business conditions. In order to improve service levels and attract more consumers, Swisscom starts to adopt one-stop solutions in a simple way. Caring about the unbeatable quality and service, Swisscom is becoming mission critical ,dealing all the storage and communication in highly sensitive and pricate way. Keeping customer happy and improve their loyalty is becoming more and more critical in a competitive environment.
One of a strategy launch that is Swisscom chooses Huawei as supplier for its Fibre to the Street (FTTS) expansion. Huawei is a global leader of ICT solutions derived from China and mainly locates in Asian area, which shows a great opportunity for Swisscom to expand its consumer base into Asian

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