Swot Analysis Bernie Bishop Mazda

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Bernie Bishop Mazda is a large automotive client in Medford who wanted to cancel all advertising in their local market and focus on print advertising in outer markets. Local Account Executive Gary Hall reviewed customized Polk data with the dealer and explained the benefits of a digital campaign with Spectrum Reach. Instead of canceling advertising and switching to print, Bernie Bishop Mazda expanded their video budget and added a digital campaign containing targeted content, increasing their monthly spend by 125%! Gary continues to meet with this client monthly to assess the campaign 's performance and review their Google Analytics. Their bottom line has already increased 3.3% to date.
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