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Swot Analysis: Big Baazaar

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1. PRODUCT: One of the main elements of retail marketing mix is the products and services that store offers to the customer. The different products that the store offers are together termed as merchandise mix. Big bazaar offers a wide range of products which range from apparels, food, farm products, furniture, child care, toys etc of various brands like Levis, Allen Solly, Pepsi, Coca-Cola, and HUL.
If we consider the fashion department store the merchandise line comprises:
1. Men’s wear
2. Women’s wear
3. Kid’s wear
4. Home fashion
5. Man’s accessory
6. Party wear

2. PRICE: Pricing is integral part of retail marketing mix. Big Bazaar gives the good price to customers. Big Bazaar has punch line “Isse Sasta Aur …show more content…

When customers enter the stores they can add the products they which to purchase in their trolley from the racks. There are multiple counters where bill can be generated for purchases made. Big Bazaar also provides delivery of products over purchases of Rs. 1000. BIG BAZAAR SWOT ANALYSIS 1.STRENGHTS: Maximum number of varieties: People prefer those places where they can get the maximum products they need and Big Bazaar provides vast range of products under one roof helping in attracting customers.
Largest chain of retail marketing in India: Big Bazaar is the first retail chain to be started in India and is the largest and successful until now.
High capacity investment: Big Bazaar offers 1,70,000 products and owns more than 100 retail stores all over India and has the strong financial background as being the subsidiary of future groups which owns the pantaloons which is one of the biggest the industries in men 's wear in India and have its work is spread all over

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