Swot Analysis Blue Ocean

As elaborated above In PESTLE and SWOT analysis frameworks macro environment of the industry provides solid understanding s to where an organization is currently standing and which opportunities it should base its strategic goals on. Aligning of internally identified strengths to cater the opportunities created as a result of macro environmental factors enable the organization to achieve the competitive advantage. NTB has exploited these opportunities up to greater extent by expanding its branch network, widening the customer base across the country, promoting lending activities and catering tech savvy client network up to a certain extend. However, customer segmenting and technological usage could be further modified to fit the strategic

Porter’s generic model further provide insight that the company should unilaterally differentiate products/services and provide tailor made solutions to its customers’ demands while exploring the methods of overall cost reduction through methods such as “paperless” banking concept ,recycling of paper waste , and energy solution methods.
Thus the overall strategic requirements point out that the company could enter into a “blue ocean’ through, selective differentiation process and overall cost leadership. Industry conditions could be exploited to outline the unforeseen market spaces creating new demand and capturing new segments through this. Blue ocean approach will further provide grounds to offer the total customer experience to customers, creating a win win situation for all stake holders

These factors could be changed if the organization takes a total new approach towards matters converting constructive criticism in to golden opportunities and catering for the need of the customer rather than trying to align the needs to fit the product service availability. Costs in par with the standard market expectations could be widely reduced if innovative methods are introduced, for example within the legislative requirements, organization could look in to the possibilities of reducing paper work and increase system entries. Recycling of paper waste collected from the entire organization, filtering of waste water , LED based lighting to save electricity are some of the proven sustainable solutions of reducing overall cost in long run. Service and quality a standard has to be kept above the industry average by actively attending to the changing lifestyles, expectations of the customers. Further, as emphasized above, it is important to treat the employees as the most valued assets of the organization, nurturing their needs since happy internal customers create happy external customers in return. Segmenting process as stated below would on the other hand attract customers who were overlooked under the previous