ipl-logo

Swot Analysis Chipotle Burrito

1573 Words7 Pages

Chipotle Burrito has 65,000 unique combinations with extraordinary ingredients. Chipotle is quick, simple, and enjoyable to make. Their experience for serving customers begins from start till the end of creating customers food. The company emphasizes on unique food culture by serving food made with quality ingredients from sustainable sources which is prepared by using latest pressure cookers (Chipotle strength) . Pricing Chipotle serves amazing menu at a moderate cost of $6. Not very shabby to make it appear like its missing something, and not very costly like Cheesecake Factory. Chipotle burrito serves esteem for its size; hence making the burrito 'worth each penny'(Chipotle strength) . Strong Reputation and Financial Position Chipotle has …show more content…

Chipotle is extremely vulnerable to supply shortages. Considering the fact that their brand is built on the quality of its ingredients this is a problem. Their brand, cost premiums and a large component of their value proposition is built on and contingent on providing a product requiring inputs that the do not control (Chipotle Mexican Grill, Inc. SWOT Analysis) . Irregularities in the work …show more content…

Amid 2010, the US Department of Homeland Security (DHS) reviewed the work approval reports of the organization's eatery workers in Minnesota (Chipotle Mexican Grill, Inc. SWOT Analysis) . Taking after the examination, the Movement and Customs Enforcement (ICE) arm of DHS issued Chipotle a Notice of Suspect Reports recognizing an extensive number of representatives who were not approved to work in the US. Taking after this notification, Chipotle drew closer each of those workers and requesting that they give substantial work qualification records. The representatives who were not ready to give legitimate work qualification reports were ended as per the law. In December 2010, DHS spoke to the organization to give work approval reports of its eatery representatives in the District of Columbia and Virginia. In January 2011, the organization gave the required records. Alongside this, Chipotle additionally got demand for work approval reports covering a little number of individual eateries. The ICE's examination stays continuous as to matter. (Chipotle Mexican Grill, Inc. SWOT Analysis)

Show More
Related

  • Cocina Mexicana Research Papers

    125 Words  | 1 Pages

    The family owned and operated Mi Cocina Mexicana is the perfect place to get authentic, delicious Mexican food in West Grove. Its salsa is made fresh daily and its chips and salsa are offered for free to all who dine-in. Diners can build their own lunch platter or place an order for take-out. The laid-back atmosphere is perfect for a casual luncheon with friends or a nice family dinner. Mi Cocina Mexicana even offers some traditional Mexican desserts to finish off its tasty dinners.

    Read More

  • Swot Analysis Of Chipotle

    1079 Words  | 5 Pages

    Strengths: Chipotle uses many organic, natural, and fresh ingredients throughout their menu. This is a strength because many more people are checking the nutrition value of their food before consuming it and seeing this would satisfy the costumer because they know they are getting, not only a good tasting meal, but a meal that is also good for them. This is very good for Chipotle's business because, as described in chapter 5, they are using a best-cost provider strategy since they are using high quality ingredients while still keeping their low prices. Although the strengths don't stop there; Chipotle has spent a great amount of money trying to promote themselves and really get out there. All the money they spent doing so really paid off since they are very well known since

    Read More

  • Chipotle Quality Issue

    78 Words  | 1 Pages

    Hi Marquis, I agree with you, Chipotle does have quality issue. I have been to few chipotle joints, and I found that the food they serve many times its not that hygenic. Espcially, where are the foot steps as less, I have seen insects in the food. I am vegetarian, and I prefer that the staff change their gloves when they make me a burrito bowl, but they make faces when they are told to change their gloves.

    Read More

  • Write An Informative Essay On Burrito

    600 Words  | 3 Pages

    All over the world the delicious burrito has been advertised. With the new breakfast burrito from Taco Bell and the varieties of them you can make from Chipotle it is hard to think of how people can live without it. Although they’re many ways to make a burrito the enticing factor that the burrito has is that every burrito you have is unique in its own way. Either if you prefer to put hot sauce on yours or like to put shredded cheese there is something about the food that invites people to make this traditional Mexican oriented food their own masterpiece.

    Read More

  • Analysis Of Chipotle's Sensitivity Analysis

    1385 Words  | 6 Pages

    And considering Chipotle’s past financial results, Chipotle’s 2016 financial performance, affected by the illness outbreak, was clearly an outlier. Hence, as 2016, some valuation multiples may not be suitable for the valuation of Chipotle. A clear example of inadequate valuation multiples could be the P/E ratio. Taking into account that Chipotle closed at $377.32 as 2016, it seems to be that even the most bearish investor would not believe that Chipotle would only be worth $20.68 per share, as suggested by the average of the P/E

    Read More

  • Swot Analysis Of Chipotle Mexican Grill

    290 Words  | 2 Pages

    Chipotle Mexican Grill, Inc. Chipotle Mexican Grill, Inc. (“CMG”) is a restaurant specializing in Mexican/Spanish food founded by Steve Ells in 1993 with its first location was in Denver, Colorado. Ells’ mission statement of Food with Integrity, describes the goals of the restaurant to focus on “higher-quality ingredients and cooking techniques used in high-end restaurants to make great food accessible at reasonable prices, while simultaneously, understanding the environmental and societal impact of our business”. In addition, the missions statement, a staple of CMG is to serve naturally raised ingredients such as “ naturally raised pork, beef and chicken, as well as organically grown and sustainably grown produce, and we continue to investigate

    Read More

  • Taco Bell Informative Speech

    1091 Words  | 5 Pages

    Let’s Taco ‘Bout It! According to nationaltacoday.com, Americans ate over 4.5 billion tacos last year alone. That is enough tacos to stretch over 490,000 miles, and could take you all the way to the moon and back. 4.5 million tacos also is the weight equivalent to, not just one, but two Empire State buildings. If you’re a fan of Mexican food, then buckle up because I am going to tell you about a multimillion dollar company that is not strictly located in the U.S., but is in 26 other countries.

    Read More

  • What Is Chipotle's Differentiation Strategy

    552 Words  | 3 Pages

    Chipotle is in the fast casual industry where competition is extremely intense since there are so many different dining options. An industry like fast casual restaurants has a very high growth rate therefore there is not just one company that has the market cornered. What sets the restaurants apart is not cost but product differentiation; they position themselves in the market with their slogan of Food with Integrity. Since restaurants in the fast casual industry are priced fairly in the same range Chipotle uses different product features to set themselves apart from the others (parature.com). The first value driver in Chipotle’s differentiation strategy is the product quality; they utilize local farmers who are conscience of the environment.

    Read More

  • Essay On Chipotle Mexican Grill

    751 Words  | 4 Pages

    Company Description Chipotle Mexican Grill, Inc is a Delaware-founded corporation that manages and operates Chipotle Mexican Grill eateries throughout the country. There are 44 international Chipotle restaurants and 2,918 restaurants in the United States (Annual Report). Chipotle serves responsibly sourced, traditionally prepared, real cuisine with healthful ingredients in an effort to create a better world. Chipotle serves a customizable menu of burritos, burrito bowls, tacos, salads, and quesadillas. Chipotle Mexican Grill Inc. (CMG) is a market leader in the fast-casual dining sector and faces three main rivals (Segal, 2022).

    Read More

  • Pricing Strategy Of Chipotle

    1450 Words  | 6 Pages

    -Low threat of new entrant ( High input costs ) Threats -Input costs are increasing and fluctuating (beef price is rising and some ingredients such as wheat price is fluctuating) -All the restaurant’s segments are competitors and are not only competing at their own segment but also with other segments (e.g. Chipotle Competes with meals prepared at home as well as frozen or packaged food items available in supermarkets) -People reduce eating out spending economics recession and this might affect Chipotle -Competitor’s pricing strategy – competitors such as Taco Bell are offering similar products with reduced prices to compete for Chipotle’s market share -High threat of substitute fast food ( variety of choices for consumers) Situational Analysis for Chipotle Alternative Actions and Evaluation of Alternatives Alternatives Pros Cons 1. Differentiation Strategy by “ Food with Integrity” ( current Strategy) -Differentiate from competitors -Get more attraction because of unique style of serving -Rising food prices -Need for more produce as raw material inputs -Low awareness than other brand due to their marketing style of loyalty and word of mouth

    Read More

  • Chipotle Ethical Issues Essay

    886 Words  | 4 Pages

    Introduction Chipotle is a household name when it comes to burritos and healthy “clean” eating. By 1998 chipotle had 13 stores. Publically traded for the first time in 2012, chipotle had big time investors like McDonalds that invested 50 million to help open more stores. The success of the company grew and flourished with a huge fan base and a corporately social responsible reputation. Serving clean food from organic growers with no GMO in the food made Chipotle the number one go to green restaurant.

    Read More

  • Chipotle Mexican Grill Mission Statement

    1222 Words  | 5 Pages

    According to the brand’s website, the Chipotle brand is the largest distributer of fresh food, made simple, from great ingredients. Chipotle’s three key operating costs can be broken down into the categories: labor, food, and other. Each Chipotle’s interior layout is designed differently and each is decorated

    Read More

  • Chipotle E. Coli Outbreak Case Study

    1395 Words  | 6 Pages

    Those who are not concerned say that Chipotle is generally fresh and has better quality food than many other fast food restaurants. They also believe that the chances of getting food poisoning at a restaurant are slim . Nevertheless, Chipotle was not able to avoid criticism. Earlier this month, a group known as the Center for Consumer Freedom went on the New York Post.

    Read More

  • Swot Analysis Of Burrito

    1671 Words  | 7 Pages

    A simple mix of meat, cheese, and tomato has turned into a full-blow meal with rice, beans, meat, cheese, vegetables, and sauces wrapped up in a heavy-duty tortilla. Once the US got hold of it, the burrito started to cross cultural boundaries. Now there are burritos made with Thai chicken or Chinese pork. Then there’s the breakfast burrito, a tortilla stuffed with eggs, potato, and bacon. The breakfast burrito fad, which started catching on around 1975, found its way into mainstream fast food restaurants like McDonald’s, Sonic, and Hardee’s in the 90’s.

    Read More

  • Fiesta Burrito Research Paper

    160 Words  | 1 Pages

    I was personally not a big fan of Fiesta Burrito. As I entered the restaurant there was no real atmosphere. It was deserted as my friends and I were the only people there. The chicken burrito I ordered was very greasy and the chicken was very dry. The salsa that I ordered did not taste fresh at all and it had a strange flavor to it.

    Read More

More about Swot Analysis Chipotle Burrito

Open Document