Swot Analysis

WAREHOUSE FRAMEWORK

EBM have own warehouse at factory in Korangi industrial area. EBM also have nine rented warehouses in major cities of Pakistan. EBM warehouses are located in Karachi, Lahore, Multan, Islamabad, Quetta, Sukkur, Hyderabad and Faisalabad and Hattar. EBM uses batch numbers on cartons for identification of the product. EMB has ground plus four shelves in warehouses.

 EBM’s Management System:

EBM uses Oracle Warehouse Management System for documentation. The inventory is pileup according to Stock Keeping Units.

 Vertical Cube Utilization:

EBM uses Vertical cube utilization. It includes all space above loads, space above cross aisles, and space above work and picks areas.

 EBM’s Warehouse includes:

 Raw Material

 Packaging

It is in collaboration with peak freans since 1960. EBM is the national company of Pakistan it has various very famous biscuit product like sooper. It has also another company in hattar, both the company’s sales are merged according to the region wise sales. Sooper biscuit is the heaviest product of EBM and is produced only in Karachi and serve the huge amount of sales, purchasing of raw material or any good is done with the consensus of different department within EBM. Purchasing of material or any purchase made by company is to be approved by the supply chain head. Company has outsourced some of its operation, it deals with partners separately and transaction are controlled separately. Simple purchasing is done by the members of supply chain . EBM is a ISO certified company, EBM have both temporary and permanent workers who work with EBM. Company policy is to make involvement of suppliers in new product development. EBM is considered as the strong purchaser of volume from the suppliers and have very strong relationship in the market with the suppliers. EBM issues purchase order to those suppliers who they think has ability to fulfill their demand because they purchase in bulk with one supplier to maintain quality of product. In order to purchase any new equipment they have a particular method that involve every department who is directly or indirectly involve in the purchasing or get benefit from new purchases. For maintain quality assurance the company recommend its suppliers to visit the company if there is some sort of difficulty they have their quality department personnel who help the suppliers if they need any help. Company is keen to provide delivery on timely bases in order to serve its customer best. EBM did not compromise on the quality of its product they always provide there customer the best quality product company can decrease the profit margin in order