Swot Analysis For Catering

Sample Catering Business Plan – SWOT Analysis

We are quite aware that is some serious competition when it comes to the catering trade in Johannesburg, which is why we decided to take our time to work on our strategies before launching. Our goal is to become a leading all – round catering services company in the whole of Johannesburg and the only way to achieve this is to go above and beyond to beat our competitors. In order to outperform our competitors in Johannesburg, we drew up a SWOT analysis.

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we might to be exposed to in establishing our catering business in Johannesburg,. Here is a summary from the result of the SWOT

This is one of the major areas catering companies leverage on in building their businesses to generate steady income.

Outdoor catering is known as the most common form of catering, it doesn’t happen very often lately because people do not host events on a daily basis. Catering companies are constantly competing to get the available events and weddings etc.

In order to compete with the big businesses in the catering industry in Johannesburg, we have decided to create a twist, which is why we want to run an all – round catering business; a catering business that is not just restricted to cooking and serving of foods, but a catering business that will offer rental services.

Introduce our business by sending introductory letters alongside our brochure to all the corporate organizations in Gauteng.

• Neighborhood, door to door and mouth to ear mode of adverts to introduce our business in our community

• Engage in road shows ( make some open air noise) to introduce our business

• Advertise on radio stations.

• Create different packages for different category of clients in order to work with their budgets and still deliver quality foods and

• Have a massive launch. We are currently looking at launching the company on the 16th of June which is an iconic day for all South Africans. This will bring in a huge crowd ensuring that our name becomes a household name.

Target Market

When there is a symbolic time in peoples lives it always calls for a celebration. There are many occasions that people celebrate and we are there to cater for those events.

Yes, our catering services is within the reach of everybody and we intend serving available clients, but in order to effectively make plans and take actions towards meeting our sales and marketing goals, we have been able to pencil down the category of people and organizations that will be our main target market. Below is a list of the people and organizations that we have specifically designed our products and services for;

• Families (Homes)

• Schools (boarding house and campus et al)

• Wedding Ceremonies

• Event Planners

• Sport Centers

• Corporate Organizations

• Managers of public