Swot Analysis For Food Burgers

Executive Summary

Where a Foodie’s Dreams Come True…

This world is a busy world! For food lovers this can be troublesome as travelling miles and miles to try different food items takes a lot of your time and energies. Imagine getting food served hot and fresh at the nearest spots of your house! That is why we are here; FOODIE’S TRUCK would visit you with a delicious range of snacks and dishes on wheels so that you experience best of the best.

Our high quality dishes would be served to you in stylish, mobile restaurants, appearing at unexpected and special locations. Our team’s careful planning and eagerness to provide our customers with exceptional quality service would ensure a unique and memorable experience and you would surely want more!

Competition & New Entrants:

Our primary goal is to serve lunch, snacks and dinner, thus all food providers in major places of Lahore are indirect competitors for us. While there are no food trucks that sell such a variety of burgers, shakes and chips and dips, there are still a few brick and mortar competitors selling fast food such as Hardee’s, Mcdonald’s and Kfc. None of these, however, can provide customers with as much fresh and hot food as we can. And our products are hygienic and made of Halal ingredients as we do not compromise on quality.

Sales Projection:

As our Food Truck will be new in market so our project cost will help us in keeping a target in our mind that will be between 15% to 25% profit annually. Bottom line is that our future sales are based on marketing, fuel prices, location, our competition, pricing structure, our business knowledge, weather, economic climate, and much more. We have to do a proper and good research and it’s better to aim low at first and far-exceed the projection than to overpromise and under deliver.

Growth

Since the snacks and meals will be prepared proceeding to service hours, the average customer wait time will be reduced and would be under seven minutes. The average wait time at other food trucks can be in excess of 20 minutes.

Most of our menu items are priced PKR 500 or less, while competitive options on other trucks tend to sell above PKR 700.

Critical Success Factors:

• To compete in the food truck industry, it is important to be accessible to our customers with real-time location and menu information.

• Places with high traffic with professional customers who have little to no food options during short lunch breaks are a big priority.

• Establishing a good relationship with customers is important to make them have food from us again. This relationship will be based on excellent service and excellent throughput time, when compared to other food trucks.

• Foodie’s truck will feature a seasonal menu with quality, natural and Halal ingredients and weekly promotions to maintain customer attraction.

• We would also provide discount vouchers to our loyal