Swot Analysis For Htc

Opportunities

1. New services

New services help HTC Corporation to better meet their customer’s needs.

These services can expand HTC Corporation’s business and diversify their customer base. For example HTC is providing touch screen cell phones, which are very much in demand these days, and most of people these days are using touch screens.

2. New technology

New technology helps HTC Corporation to better meet their customer’s needs with new and improved products and services. Technology also builds competitive barriers against rivals. for example 3G technology is now launching all over the world, and while since HTC cell phones have got 3G technology, so it is an opportunity for HTC that if the

3G technology launches, HTC’s cell phones

• THREATS

1) Substitutes products

The availability of substitute products harms HTC Corporation’s ability to raise prices, because customers can easily switch to another product or service. For example lot of people prefers Nokia on HTC because Nokia smartphones are cheaper and also they provide the same characteristics which a smartphone should have.

2) Other prominent brands

A major threat to HTC is a very popular and highly in demand, Apple IPhone.

Page | 8 3) International competition

International competitors are numerous and difficult to fight, and definitely they may have competitive advantage that give them an advantage over HTC Corporation.

INTERNAL ANALYSIS

• Strengths

a) Brand Name

The major strength of HTC Corporation is its strong brand name. This corporation has successfully recognized its brand image and as its products are considered as reliable products so it has gained a good image and is gaining more and more success.

b) Strong R&D setup

There is a strong setup of research and development in HTC. This setup has given more importance to because it is the way to know what customers

While the Dream was praised for its solid and robust hardware design, the introduction of the Android operating system was met with criticism for its lack of certain functionality and third-party software in comparison to more established platforms, but was still considered to be innovative due to its open nature, notifications system, and heavy integration with Google's services.

Growth time period:

The Android operating system was officially unveiled in November 2007 along with the founding of the Open Handset Alliance (OHA); a consortium of hardware, software, and telecommunication companies devoted to advancing open standards for mobile devices.

These companies included Google, along with HTC, a company who was at the time, one of the largest manufacturers of phones. While Google indicated in 2008 that several Android based devices were being tested in preparation for the official public launch of Android, only one was to be released in the United States that year—the HTC Dream. Plans called for the Dream to be released on T-Mobile USA by the end of the year (with some reports suggesting October 2008), targeting the holiday shopping season. Sprint had worked with the OHA, but had not yet unveiled any plans to release an Android phone of its own, while Verizon Wireless and AT&T did not have any plans for Android devices yet at all.