Swot Analysis For Mad Hops Brewery

Grandma’s distributes its products throughout the United States and has started to expand internationally. International sales make up around 6% of total revenues, of that total revenue Canada makes up 91% of sales. Imported goods: biscuits and hard candy make up 50% of total sales. They are 10% higher on cost of goods sold but have little overhead. Agreements with manufacturer suppliers that do not allow them to export products similar to what they produce for Grandma’s to any other firm in the United States. Diversification in raw material suppliers insures that Grandma’s will not be dependent on a single source. Grandma’s utilizes five bonded public warehouses that specialize in food and confectionery storage, selection based on: proximity to customers, ability to provide prompt customer service and efficient and economic delivery. Grandma’s takes the stress of consistency in supplying due to environmental factors off the suppliers through consciously choosing to diversify their supplier network. Grandma’s does not limit the sales of similar products produced by their manufacturer suppliers entirely, these suppliers can still sell to any nation other than the USA. This allows these manufacturer supplies leeway to make additional capital off of excess products produced. Another positive situation for both parties. Grandma’s has worked out the best

Beau’s offers certified organic beer made with 100% organic malt and hops, as well as local spring water. Beau’s original beer is the Lug-Tread, available all year-round. They also have three series, Farm Table, Wild Oat, and Gruit, each having their own innovative taste.

By New Belgium considering opening a third brewery, all the options needs to be accounted for and thought out carefully. The company needs to promote strategic planning in order to decide if opening a third brewery is a good business decision or not. A strategic plan helps identity the internal and external elements that can benefit or harm the company (Ferrell and Hartline, 2005, p. 29). Therefore, the strategic planning will help identify the major issues that need to be considered such as the pros and cons of the new brewery. The pros of opening a new facility are reasons why the brewery should open, so we will discuss those ideas first. The first pro to consider is that the product the brewery produces is very unique and different and that appeals to customers.

Hockley has the capability to enter the market and by implementing an effective marketing strategy, can also secure a portion of the emerging light beer market. The microbrewer prides itself in using German brewing techniques to produce a local beer with “more depth and character” than other domestic brands (Dunn, 2014, p. 5).They currently produce five craft beers: Hockley 100, Amber, Georgian Bay, Black and Tan, and finally Dark, the microbrewer’s ‘flagship beer’ (Dunn, 2014, p. 3).

Lowe’s Home Improvement company that specializes in home projects, appliances, lumber, and garden. This paper is to give an insight of macroenvironmental factors, the five-force model, VRIN test of tangible and intangible resources, and a SWOT analysis to help give a better understanding of this company’s operational system.

What he found was a building with a rare steam system. This would be used in production, making the brewery pub the first to use steam power for brewing. With such novel operations, Steamworks Brewpub became one of the must visit place in Canada. Eli Gershkovich expanded the business, adding seats to the brew pub taking them from 184 to 754. He went on to set up shop in the Waterfront station and transforming the Transcontinental restaurant into the trendy Rogue Kitchen and Wetbar because nothing beats a great cold beer after a good meal. In 2013, Eli Gershkovich decided to explore like outside micro-brewing to a full-blown brewery. This brewery has a capacity of 40,000-hectoliters which is incredibly higher than what the old Gastown brewpub produced. Gershkovich’s Steamworks brand is known by beer connoisseur worldwide. Steamworks brews a number of beers, some are seasonal and others are available throughout the year. The brewery offers Pale ale, Pilsner, Jasmine Indian Pale Ale, Kolsch, Black Angel and White Angel IPA’s of which are on their tap year round and some that are seasonal. Year round, Steamworks offers a Signature Pale Ale, Kölsch, Pilsner, Jasmine India Pale Ale, Black Angel IPA, White Angel IPA, Heroica Red Ale and Imperial Red Ale. Popular seasonal brews include Oatmeal Stout, Blitzen, Pumpkin Ale, Farmhouse Wheat Ale, Killer Cucumber Ale, Saison, Frambozen and Hop Attack. Some of

Stemming from New Belgium’s founders Jeff Lebesch and Kim Jordan’s initial inspiration, values and beliefs, the brewery’s operations are centered on a number of key elements. Based on those core values, some of the driving forces behind the company’s operations are environmental responsibility and stewardship, a fun and high involvement culture in their workplace, producing world class beer, and promoting environmental & social change. New Belgium is a company that deeply cares about customer satisfaction, as well as the overall quality that goes into each and every bottle of beer that they produce. Though they have come a long from brewing in a basement in Colorado, New Belgium still retains consistency with producing fine craft beers at a

The Catalyst of the American craft brews was named in recognition one of our nation’s founding fathers, and encompasses their brand around a revolutionary man of independent mind and spirit. The company remains focused on brewing quality beer and challenging drinkers’ perceptions of what beer can be through the use of innovative ingredients and brewing techniques. Inspired by the success of the company, founder, James Koch, gives back through his support of local small businesses and rising entrepreneurs. Brewing the American Dream offers mentoring and small business loans, allowing businesses to create and save thousands of

Metcash Limited is one of Australia’s leading wholesale distribution and marketing company and is listed among ASX top 100 companies (Metcash 2017). Its customers, suppliers and employees are the important stakeholders of the company. The company generates most of its income from the Grocery, Liquor and Tobacco product wholesaling in Australia industry. At present, it employs approximately 5800 employees. ‘Metcash operates in the industry under its IGA, Supa IGA; IGA X-press and Foodland brands. Its market share is calculated using the aggregate revenue of all IGA-branded stores nationally’ (IBIS World 2016).

Hockley Valley Brewing Co. founded Hockley Village, Ontario in December 22, 2002 by Tom Smellie. They offer a wide range of craft beers from dark to light with more depth and character than many of their competitors. Their main consumers are craft beer consumers and retailers, such as LCBO and other liquor control commissions. With their commitment and expertise Hockley Dark had become the best-selling dark craft beer in Ontario. As a result, Hockley was named best dark ale at the Canadian and Ontario brewery awards in 2008. Because of the growing popularity of light beers in the market, they are in the stage of launching a brand new product called Hockley classic.

During the summer of 2013, Hockley Valley Brewing Co a microbrewery located in Ontario, was in the growth stage of its product life cycle as it was operating at 50% capacity leaving room for growth (pg 3). Growth is the key stage for launching a product's position in a market, increasing sales, and profit margins. Sales from a summer festival in Orangeville were surprisingly very high according to the company founder and operations manager. The high sales showed a strong demand for light beers, when the standard bulk of sales are in dark beers. With solid competition from other well established breweries it would be very competitive for Hockley to introduce a lighter beer into the market. The competition was all over Ontario with the same target

Also this is done by ensuring that the capacity is able to contain the production such as where houses which Walmart has several distribution centers in the different states thus enabling the products to reach the

Riordan’s strategy is to create bottling that is environmentally friendly and that is more advanced. They also seek to build long term relationships from the production line to the customer. Riordan also wants to make sure their pricing remain reasonable. However, the current processes used by Riordan may appear to be a strategy but in fact, it is simply their way of doing business. “Differentiation strategy is the ability of a company to provide unique and superior value to the buyer in terms of product quality, special features, or after-sale service” (Thomas L. Wheelen,

This process begins in malting, a technique that prepares the grain for cooking, where the grain germinates the future beer before roasting and later added the ingredients that transform it into beer. This whole process has different phases in which

At the point when inspecting the potential for another business or item, a SWOT examination can help focus the imaginable dangers and prizes. SWOT, which remains for Strengths, Weaknesses, Opportunities and Threats, is investigative systems that can help your organization confront its most important difficulties and locate its most encouraging new markets.