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Swot Analysis For Marks And Spencer

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Introduction Marks & Spencer (M&S) is one of the leading company in UK clothing and food retail that has been founded in 1884 by Michael Marks and Thomas Spencer. The association has over 76,000 staff in a global level, and works with over 2000 suppliers (Annual Report and Financial Statement, 2010). SWOT Analysis A SWOT analysis determines the exterior environment as well as internal capabilities of a company (Harrison, 2015). This analysis aims to look at the strengths, weaknesses, opportunities and threats faced by M&S. Strengths Marks & Spencer has 1382 stores worldwide and with their wife expansion with their franchisers give them a strong competitive advantage among their competitors on the UK market (Rogers, 2012). M&S, currently operating in 59 countries across Europe, Asia and the Middle East owned retail joints and retail franchise operations or website is performing well in priority markets such as India, as their food business is growing in regions such as Hong Kong and Europe (Marks & Spencer, 2015). Food business has managed to sustain like-for-like growth every quarter in the last financial year, maintaining its margins and outperforming the market (Marks & Spencer, 2015). Hence a shift of focus on products strategy has benefited the company and it will be a new focus on providing customers with a superb experience (Marks & Spencer, 2015). Weakness New brands such as Autograph and Per Una has been introduced to establish as well as their own website but

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