Swot Analysis For Restaurant

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1.1 Mission

The mission is to provide a unique and relaxing dining experience – similar to dining at home.

The owners will strive to achieve this goal by providing menu offers that incorporate quality ingredients at reasonable prices and in the same time look

Coinciding with the family values of the restaurant, the aim is to treat both customers and staff in a respectful manner. The attitude of respect and gratitude would extend to customers, employees and vendors – because with their input, service, labour and time the restaurant would be on the path of thriving business.

The aim of the restaurant service is to provide the warm and friendly service expected from a family-style restaurant creating an informal, comfortable
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For example, in a very health-conscious market, a restaurant should offer healthy foods, while in a market where people prefer high fat foods, they should not. Another important social factor is the attitude that people have toward restaurants and eating out; a restaurant stands a much better chance in a market where people prefer to eat out than in one in which people prefer to stay at home.


In general, the restaurant industry is a low-technology industry. If there are strong technological demands in a market, this may make it difficult to enter the market. In the restaurant industry, specialized equipment is the largest technological factor / advancement in food preparing equipment for example ovens that can smoke meat or switch programmes to steam / roast over night (Vardy, 2012).
Vardy (2012) claims that one of the places with more and more technology is the food and restaurant industry; this includes mobile devices on the table, online reservations, social media, and new payment methods.
According to Vardy (2012), resturant proprietors need to learn to make the most of what social media has to offer to the advantage of the restaurant. Posting on face book, twitter, trip advisor and other sites will always be of benefit, whether it be answering enquires, handling complaints, showing off new specials the uses of social media in this industry are
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In order to meet the demands of further tourism growth and job creation, investment in Chef training should be given the utmost priority. Job positions are there but the skilled workforce is not. In its pre-budget submission, the Restaurants Association of Ireland proposed 1,000 Apprenticeship places in the restaurant sector with participants allowed access to training allowances equal to those given to FÁS apprentices. The Restaurant Association calls on the Government to focus on training in 2015 years (Restaurants Association of Ireland, RAI,
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