The product will have the freshest ingredients including homemade pizza, imported cheeses, organic vegetables, and top-shelf meats. The product will also be developed to enhance presentation, everything will be aesthetically pleasing. • Service. Customer service will be the priority. All employees will ensure that the customers are having the most pleasant dining experience.
An expert says that many trends expected to affect in fast food industry that can give impact to quick service restaurant which is ingredient transparency (Wolf, 2014). “Customers are more interested in what they’re eating and where it comes from,” says Annika Stensson, the NRA’s senior manager of research communications. “They want to know it’s being grown responsibly.” “Customers’ definition of value is fresh ingredients, quality food, and good-tasting food at reasonable prices. But fresh ingredients is No. 1,” Riggs says.
Business Concept: The proposed business plan is a retail business and its focus is to develop and maintain a food chain, which is both healthy and hygienic so that it will help the customers with the issues regarding their health and this place will provide them a healthy environment for them to enjoy. The business model followed here is to fulfill the expectations of the customers. Starting a new business venture depends upon the cooperation between the entrepreneurs and their relationship with the investors (Kaplan & Norton., 2001). The nature of the business is to provide the customers with the best quality of food and at the same time make sure that whatever they are eating is healthy and delicious. The target audience of this food chain
 Menu engineering maximizes restaurant’s profitability as it subconsciously leads customers to buy what the restaurant want them to buy. The menu is the heart and soul of the restaurant – this is the reason for opening the doors each day. The menu combines concept, décor, location and food offerings
Only China’s Pizza Hut push out rice that shows Pizza Hut good at adjusting measures to local conditions. Pizza Hut noted that rice is an indispensable part of Chinese people’s life, so it pushes out baked rice that make rice in Western style. And this series drew in a large middle-aged people. 3.1.2 Environment The Dining environment is one of important factor influence food because a good dining environment can make the customers have a better dining experience. And through the questionnaire is not hard to find the good dining environment is the reason of most people choose Pizza Hut.
The most needed change in the fast food industry, in fact, is not "meal". From Starbucks to Pizza Hut, mobile booking services are taking over the fast food industry. According to industry authority analysis agency BII, fast food sales through smartphones will account for more than 10% of all fast-food restaurants by 2020. By then, the mobile booking service industry market will reach 38 billion US dollars. Although the restaurant mobile order service is still in its early stages, but many chain stores have begun to increase investment in this and hope to be rewarded in the future.
Here are a few business and restaurant marketing ideas to help you stand out and take you to the next level. 1. Create a loyalty program Creating a customer loyalty program is an excellent way for restaurants to keep their satisfied customers returning for future visits. By offering customers rewards based on visits or amounts spent,
(Osmond Vitez, Skilled Labor Vs. Unskilled Labor, July 28, 2014) Skilled workers can improve food production operations and develop new cooking, technology strategies. Unskilled labors accomplish the daily operations of food production, mise-en-place, assemble line production, 5-s process (sort, set, shine, etc. ), hot fill process, etc. For the restaurant, the labor cost occupied significant proportion that cannot be ignored. Therefore, prepare the forecasting for the future guest demand trend combined with internal strategy, develop the flexibility schedule and economic method of the food production is
As for my restaurant I will put effort on improving technological system within it because it has taken over the way businesses operate. On economic dynamic (Roger and Brittain, 1996:51) say that, “Other economic factors which the retailer must monitor are the rate of inflation and the cost of credit”. On this aspect Express SA restaurant as a business has to abide to this situation of macro environment because it has impact on businesses and inflation as an example keeps rising, to make survival the business will produce different meals using capacity to lower the costs that limit the operation of the restaurant such as
Hospitality is the act of kindness in welcoming and taking care of the basic needs of clients or strangers, which is mainly in relation to food, drink and accommodation. A current explanation of Hospitality refers to the relationship between a customer and a host. Hospitality Industry refers to the companies or organizations that provide food, accommodations to people who wants to relax and feel special. And sometimes only to satisfies most situation. Despite of the business, hotel industry focuses on providing an excellent level of service that will satisfy the customers.