Swot Analysis For Ross Dress For Less

Retailing Assignment – Ross One of my favorite retail stores is Ross Dress for Less. The founder of Ross Dress for Less was Stuart G. Moldaw. Ross stores were created in August 1982, when six junior department stores were purchased in the San Francisco Bay area and turned them into the first Ross stores. The Company expanded quickly and ended fiscal year 1986 with total sales of $534 million and 121 stores in 16 states. Between 1987 and 1989 Ross stores expansion slowed to refocus on investing in management and infrastructure to more effectively manage growth. The Company reincorporated in Delaware in June 1989. The late 1980’s strategy of differentiation caused the Company to stray too far from its core off-price roots, resulting in declines

The possibilities are endless when shopping at Ross, you never know what cool things you will find and its an adventure just walking in and looking around at all the thing that are in the store. My favorite thing about Ross is the low-cost name brand clothing, because when you have children they out grow clothing so fast, so having a place to purchase low cost clothing that are high in quality helps to cloth children when on a budget. The pricing strategy of Ross is to sell brand name merchandise that is priced 20% to 60% below other department and specialty stores regular prices. At Ross the strategy that is used is the tags are marked with a compared at price that other department stores sell the item at and a ross price as well to show customers the savings they are getting by purchasing that item from Ross. An example, a pair of jeans have a tag that is compared at $32.00 and a Ross price of $10.99. The target market for Ross is 18 years and older white-collar shoppers from primarily middle-income households. The people that shop at Ross are cost conscious and value quality and style while sticking to their

If a shopper had a budget of $100 to purchase new clothing they could purchase four or five outfits from Ross instead of just one outfit from a high-end department store. I feel Ross is a great store to get more for your money. I shop at Ross not only because you get more for your money but also you get name brand quality merchandise for a fraction of the cost from other retailers. I am part of the target group because I am older than 18 and my household is middle income. I believe many people shop at Ross for the low cost and name brand items. Why would anyone want to pay double the price if they can pay half the price at Ross. In the future I see Ross growing and adding new products to its stores. Just recently they have added health and beauty to their stores and I can see them adding to their selections in the future to attract new customers. Ross has built new stores that are bigger to help accommodate to their growing number of products and having more variety of items to choose from. I believe Ross will grow and add more stores in the future and be very successful. The things I find interesting about Ross is that they really have something for everyone. They sell clothes for all ages and styles. They have toys, shoes, dog and cat supplies, jewelry, perfume, health and beauty, electronics, bed and bath, home décor, sport supplies, and even fitness stuff. You