WestJet is a Canadian airline carrier based in Calgary, Alberta. It was founded in 1996 by Clive Beddoe and a group of entrepreneurs who had a vision that people who pay for cheaper plane tickets should still receive excellent customer service. Starting off with just three Boewing 737 Next-Generation aircrafts, five airport terminals, and 220 welcoming WestJet workers, WestJet is now one of the largest airline carriers in Canada. Today, this airline carrier has over 75 terminals across North America.
Strengths, weaknesses, opportunities, and threats when used by a company to gain competitive advantage, is often referred to as a SWOT analysis. The strengths within Havering Council would be that each year the government funds certain projects (e.g. the apprentice cohort) which doesn’t come out of the individual department’s budgets so they don’t have to worry about finding the money to fund it themselves. The weaknesses with the council might be that as they have set prices when it comes to hiring out council owned venues (e.g. library rooms) people may find
Headquartered in Winnipeg, Manitoba Centreport Canada was established in 2009 to fulfill the demand of expanding international trade between different countries. “Centreport Canada is the North America’s only inland port and foreign trade zone which provides doorway to tri modal transportation methods like (rail, air, and road)”. Centreport Canada is built adjacent to James Armstrong Richardson Airport which is known as Canada’s prime cargo airport. “Centreport Canada gives direct access to companies to national and international road, rail and sea corridors”.
(Philip,2011) “Marketing environment is consists of the actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” . The marketing environment consists of micro and macro environment .
JetBlue was founded on the history of American aviation, in 1999 with an initial capitalization of $130 million. JetBlue 's strategy was to combine common sense with innovation and technology to "return humanity to air travel". David Needleman founded Jet Blue based on his own experiences and seeking to improve the expectations of his clients, collaborators and associates, thus making the service excellent. . Despite the competition, JetBlue has had ambitious growth plans, focusing particularly on the needs of users who were not satisfied, such as itineraries, high fares and commuters when traveling, among others.
American Airlines has a few strengths that puts the company above their competitors. Good hubs, loyalty programs, strong brand image, the largest airline fleet, good maintenance and infrastructure standard, are just to name a few. The regions dominant U.S. carrier came along with the company’s innovative mind to buy routes that encourages spreading hubs in the most tourist attracted places. Hubs increase rewards become broader redeeming meaningful awards as you fly across the globe with American. American Airlines AAdvantage program awards miles and Elite Qualifying Dollars for every airline affiliated with the oneworld alliance. The many relationships with numerous car rental companies, hotel brands and cruise lines is what set them above the rest. Along with captivating that title they spread their brand image strongly from terminal kiosks, interior seats and logo to website along with the plane’s finish. The company recently redesigned their logo taking a turn from an American image moving towards the American spirit. The reason behind the change was being a global flight servicer the old logo based on just American but also still portraying America without becoming blindly patriotic. There’s over 959 planes in service and 247 on back order bringing the company to the largest operator of aircraft in the world. It operates the A321 aircraft which is the largest fleet but not being limited they operate the A319 fleet, Boeing 737 Next Generation, and much more. Furthermore,
Qantas is the largest domestic and international airline of Australia. It was registered originally as Queensland and Northern Territory Aerial Services Limited (QANTAS). It is one of the strongest brands of Australia and world’s leading longest distance airline. The main business of Qantas group is transportation of customer using two complimentary brands QANTAS and JET STAR. Qantas is also the part of one world alliance. Qantas is one of the second oldest airlines which connect Australia to 81 destinations to 40 other countries worldwide. Qantas and its subsidiaries carry more than 30 million passengers per year to their destinations.
There is a general environment which includes the industry wide situation, next there is the so called immediate environment which includes the parties or stakeholders that are in direct contact with the company such as clients, customers, suppliers, banks etc. The third category based on this external failure model is the corporate policy which includes the business strategy, finance, administration etc. The fourth category is the so called company characteristics which includes parameters as for example the size of the company, the maturity of the industry etc. Ooghe and Waeyaert (2004) argued that all external reasons for failures can be grouped in these mentioned categories.
British Airways (BA) is the flag carrier airline of the United Kingdom and its largest airline based on fleet size. It is the huge business of international flights to international destinations. British Airways was establishes by United Kingdom government in 1972 and managed by two nationalized airlines corporations, i.e. British Overseas Airways Corporation and British European Airways.
Ryanair is an Irish low fare airline which was founded and named by Ryan family in year 1984 with bases at Dublin and Stansted airports. Ryanair was bought into operations in the year 1985. From a small company, it has grown to a big carrier company across Europe. At first, the aircraft used to carry 15 seats from Waterford to Gatwick airport and back again for short distances. Passengers began to increase and they expanded their business from one country to another thus spreading across the whole Europe. In 1987, Michael O’Leary was appointed as tax and financial advisor of the company. In 1991, the company faced a lot of losses even when the passengers for their airlines were increasing so the work was given to Michael O’Leary to take company out of losses and restructure it in a way to make profits. The company restructure their aircraft by removing frills, business class facility and started to operate in a single model of aircraft. By continuously using this low cost model, the company celebrated its 10th birthday in the year 1995 by carrying 2.25 million passengers.
Lego - one of the best-selling construction toys in the world. Producing one project of Lego toys takes years of design and development, tons of plastics about 1000 Injection Molding Machines which work 24 hours, painting machines, packaging lines, over 100 robots, sorting machines and massive global distribution system. It all begins with simple interlocking bricks and rise to global toy empire – Lego. (Geographic, Jan 18, 2012)