Swot Analysis In Singapore
Strength
Affordable Price Rates to travel
Firstly, it is an affordable price rate to travel all over Singapore as compare to taking a taxi or other services such as grab and uber. The comparison of the fare can be seen at the comparison table. SBS also offer concession passes (Annex 2.1 (a)) for both bus and train so commuters who travel often can save money. The train stations also provide MRT Map for the tourists as it 's easy for them to travel around Singapore instead of taking taxi services which has a booking fee and during the peak hour, it will also be expensive.
Wheelchair-accessible services
According to the straits times (Annex 2.1 (b)), SBS Transit Ltd has 205 bus services which will be wheelchair friendly. Whereas for SMRT,
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SBS Transit Ltd only operates the North-East line & Downtown line. It will negatively impact on SBS Transit Ltd by having a decrease in the ridership and revenue.
Stock value is not as valuable
Accordingly to The Motley Fool, (Annex 2.1 (g)) SBS Transit Ltd does not have a stronger balance sheet and a rapid growth rates as compared to SMRT. Thus, SBS Transit Ltd.’s stock is not as valuable as SMRT. This will cause an unfavourable impact as consumers will choose to invest their capital on SMRT stock as compared to SBS Transit Ltd.
Opportunities
Growing in the market size
When there is an increase in population, the number of consumers will also increase. As a result, the demand for the bus will increase because there are more people that want to take the bus.
Increase revenue & exposure
Accordingly to their official website, (Annex 2.1 (h)) SBS Transit Ltd will have a business exposure as they are a bus company. WIth SBS Transit advertorials all over Singapore, consumers will be aware of the company and therefore caused an impact which will make the company be successful. Reaching out to millions of commuters, other companies would make use of SBS buses to advertise the
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Grab and Uber has also introduced a better function of “Grab Share” and “Uberpool”. Many young commuters who ride the car can share it with a few other commuters who are going in the same location. With that being said, commuters can save money as compared to flagging a cab. At times, taxi drivers have also rejected customers who are not travelling the same route as the taxi driver. Needless to say, a more spacious room to rest while they are on their way to the destination. As a result this will impact on SBS Transit ridership and
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