2biii Opportunities
• Easy market entry
• Expansion (growth to desired size)
• Expansion of industry
2biv Threats
• Other junk hauling franchises
• Competition (easy market entry)
• Slow off season months
2c Competition
The junk removal and disposal industry is an extremely competitive market. I have found that price if the major difference between gaining and losing jobs. A few main competitors in the Bucks County area are 1-800-Got-Junk, College Hunks Hauling Junk, and Junkluggers. All the aforementioned companies are franchised organization that have certain territorial rights in Bucks County. They compete with other smaller privately-owned companies and individuals who focus on smaller scale jobs. The franchises compete amongst one another
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The reason for doing this is because if you can penetrate the local market in which we are based then we will be able to expand as the time comes. The Junk Man’s image will include bright colors to catch the eyes of people as trucks and cars that drive past as well as a bold image to instill our brand recognition. The Junk Man was always to displaying our brand from our logo and the color of our uniforms and trucks. Our goal with every job is expand our brand positively. Also on top of having our signs posted along major roads we will be utilizing direct mail marketing as well as a strong attempt at viral email marketing. The more brand awareness that we can generate will lead to more opportunities to create sales and …show more content…
• The reason for choosing 60 and over is because this group is seen to be needs based. In their case it may be different thing making them use our services from simple downsizing or possibly not being able to live on their own anymore.
• The reason for choosing an average gross household income is that through research these are the types of people that are more willing to pay for the convenience and stress-free conditions to have items removed. This is appealing to the convenience factor because they could choose to do the work themselves but would rather have someone come and do it for them so they don’t have to worry about it.
3e Positioning
The Junk Man will aim to position ourselves in the market as a low cost and high-speed service company.
• As we enter the market we will position ourselves as a lower cost option to the already established franchised competitors. Since we will not be a part of a franchise we will have less costs which will give us the ability to price ourselves lower than the
Finally, the company hopes that the rebranding will help to increase customer engagement and
Bass Pro Shops is a unique retail store that sells high quality gears for many outdoor activities. Not only can you buy the best merchandise on the market, you can also experience workshops and life-like outdoor theatres located in the stores. It started as a small homemade bait shop located in Springfield, Missouri; it slowly making its way to having 50 retail stores in the United States. SWOT analysis consists of a company’s strengths, weaknesses, opportunities, and threats.
CVS Health Corporation is the second leading pharmacy benefits manager. They provide clinical and pharmacy services in drug stores and retail stores worldwide. It offers a variety of operations from prescription management to walk-in-health services, and in store or mobile assistance to the consumer. The corporate sector provides management and organizational services to support the general operations of CVS. I. Determine the Firm’s Health CVS performs through two outlets: Pharmacy services and retail/long-term care.
In order to have high profitability levels than their competitors,
Strengths, Weaknesses, Opportunities, and Threat (SWOT) Analysis VA’s strengths and weaknesses are built based on the Value Chain assessment and SWOT analysis from the Department of Veteran Affairs FY 2011-2015 and FY 2014-2020 Strategic Plans. The Environmental Scanning was conducted and discussed relative to VA’s competition…, as well as its strengths and weaknesses. In doing so, this analysis starts with the identified the strengths and weaknesses in the following graphs. VA strengths: Service Delivery
Premier Inn is a famous British hotel brand with over 700 facilities worldwide. Being founded by Whitbread in the year 1987, the company is the result of a merge between Premier Lodge and Travel Inn. Premier Inn hotels operate under the strategic partnership between the leading international companies and Britain’s leading hospitality firm Whitbread PLC. This allows enhancing the popularity of the Premier Inn brand all over the world.
Their prices on petroleum allow them to be a substantial substitute in the industry because of the low switching costs. Consumers are also able to go to other quick service restaurants that either stand alone or operate in another convenient store. Bargaining Power of Suppliers The bargaining power of suppliers is high because the industry is heavily controlled and the products that are needed are imperative to the company’s operations.
This is a company-wide issue that is in need of being addressed as soon as possible, or the company will be in jeopardy of closing. Discussion/Analysis To help boost sales, I have considered options that would widen our customer base. Rebranding completely recreates the company image, a decision that is very costly. Social Media campaigns are proven effective,
After implementing more such strategy and increasing their customer base they can approach companies for funding for an aggressive marketing to compete with big giants like
By far, the best advantage of buying an established franchise is the strength of the brand and loyalty of its customers. The Franchisor usually provides training on how to successfully run your business and the training to the staff, which is, something you won't get from an independent business owner. Ongoing research and development, new products.
This can increase our total profits as a company with the raised awareness in our brand and services and the growth in our client base. If we also increase our advertising budget, then we
You can even sell online too, attracting more customers to your brand! But all this requires building and designing
Whether this brand promotion be a company or one's individual self image both are equally important. On the external side of the classroom, I’ve self reflected on my own brand image, acknowledging the importance of promoting a positive image to the world around us. After examining a variety of different companies in this course, I’ve noticed the intangible assets a brand name can provide to a company or one’s self. Similar to a marketing manager using the four P’s, it’s important to utilize the factors we can control around us to promote the most efficient and effective message to
1. Main Drivers for Change Impacting General Motors As mentioned earlier, there are a number of internal and external forces that drive change within an organization. The internal forces refer to all the processes that incur change from within the organization like culture, structure and the workforce. The external drivers like the economy, competitors and technology influence change from outside the company. Most managers rely on environmental scanning to pick out signs of any drivers of change (Anderson and Anderson, 2010).
By working on these two, you essentially place your brand on an upward trajectory, ready to take on even your fiercest competitors. What’s more, brand building and reputation management will quite effectively set you apart from your competitors. Lower patient acquisition