Swot Analysis Miller Cooors

MillerCoors is a company that swims in the Red Ocean of mainstream American lager beer. Launched in the 1800’s, both sides of this company have been holding strong with the top beer brands in the United States. Coors Banquet beer is one of the most popular lager brands today, and since the merge, Miller Genuine Draft is now under the same umbrella.

Some of the brewers in direct competition with MillerCoors’ Coors Banquet Beer are Anheuser-Busch with Budweiser, Pabst Brewing Co. with Pabst Blue Ribbon, Heineken International with Heineken and Amstel, and Boston Beer Co. with Boston Lager.

In The Competitive Context Facing Contemporary Enterprises section of our required reading, the authors cite “sophisticated and better-informed consumers” as a reason for increased competition. I believe this is the one that affects MillerCoors the most. In the beer brewing industry, consumers are turning more and more to small microbrew companies and

Because of the different cultures and drinking habits of people around the United States, it’s a good idea to form co-ops with departments and networks across the country. This will help them “take advantage of others’ specialized expertise and resources” to analyze the market and the company from many different aspects. Another principle that would benefit MillerCoors is “looking over the horizon”. The change in consumer taste and perception of the industry is definitely affecting the mainstream beer industry, and the only real way to stay on top of the market is to analyze and anticipate trends within the industry. To do this, the MillerCoors company analysts need to look beyond the current market in order to set themselves apart from the