Swot Analysis: Noki SWOT Analysis Of Nokia

SWOT Analyse

Strengths
Nokia as a whole has some great strengths to its name, but these strengths were let down by poor management. I’m going to talk about the strengths of it which are as flows: it was the first company to produce a telephone call and mobile device.
It made strong and durable and very reliable mobile phones that a lot of people in the 90s nicknamed the blokia which in one way is a massive strength for the company as it then reassured people of its build quality and that it would last.
Nokia become world leader in 1998 with its spectacular nokia 6100, they beat Motorola and became the world’s top cellular phone that year and part of its success that year was because they pushed the limits on what could be done on phones with

This had a massive effect on the Nokia and affected the company’s portfolio, But sadly from here on in Nokia just had a string of problems and in 2008 Android was launched as a competitor the Nokia’s Symbian platform. All of Nokia’s reveals such as Samsung and HTC all bought in android and that was the start of a land slide for Nokia’s sales.
Through the next few years with the rise of iPhone nokia continued to decline and more and more jobs were been lost. Many saw the company hiring a non-finish CEO for the first time as a weakness as he couldn’t understand nokia as the brand that produced high quality phones.
With Nokia going from bad to worse they decided that a partnership with Microsoft would be the way to get out of this decline but due to the boring and same budget built phones the Lumia’s which were produced caused more of a problem then a solution for the struggling company. In the end nokia’s biggest weakness was them self not embracing the fast and changing pace of new technology and other phones coming to the market that were more innovative and just couldn’t embrace the smartphone revolution that

First of all – growth markets, Nimbuzz has more than 150 million users and Nokia could expand their market further while working with this company.
While Apple and Samsung phones are in the lead, Nokia is somewhere behind, but there are some features of Nokia phones that could definitely compete with leading phone companies. For example, high quality camera. Nokia can improvise on it. Nokia Lumia 1020 has one of the best camera features on the market. The range of options and different effects of that camera are truly impressive. The Nokia Lumia 1020 has 41-megapixel camera and takes pictures and videos like no other phones out there. Colours and quality of photographs are amazing. High-resolution zoom is other great feature to mention. Also, you can reframe, crop and rotate pictures in any way you desire. For some reason Lumia 1020 is not as popular as people would expect, having such an amazing high quality camera it is still behind Apple and Samsung phones which is disappointing because cameras of IPhones and Samsung Galaxy are not even close to Lumia 1020. After the research I found out that people who purchased Nokia Lumia 1020 where extremely happy with the phone in general. I suppose the lack of advertisement and promotion would be one of the reasons this phone wasn’t successful enough. Nokia phones should be considered