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Swot Analysis Of 3CE

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Competitor Analysis
Direct Competitors
Online
3CE
SWOT Analysis
Strength 1. 3CE is launched by STYLENANDA, which is a famous fashion brand in Korea. Thus, 3CE already caught a certain amount of attention from STYLENANDA’s customer before it was launched.
2. Due to the influence of Korean drama and Korean artist, people are crazy about the brand products which used by Korean celebrities.
3. Compared to most of the western brand, 3CE has more appealing packaging
4. The products are considered cheaper yet highly innovative in Korea.
5. 3CE maintains a blog which provide beauty tips and tutorial. Occasionally, they will have events for their customers to participate.
6. Active on social media platform such as Facebook, Instagram and Youtube …show more content…

Offer exclusive, limited & online only products
5. Allow customer to shop inspiring looks and post their latest looks on The Beauty Board through APP or tablet.
6. Sephora values their VIB’s (Very Important Beauty Insiders) by offering rewards program, online exclusives gifts and inviting them to special event.
7. Strong social media presence which leads to robust following
Weakness 1. Complaints from customers about the APP crashing
2. Sephora.com does not have live chat functions
Opportunity 1. Launch men’s product line
2. Open up a page for instant respond from consultant
Threats 1. Economic downfall
2. Drug store brands which are cheaper are increasing the quality of their products
3. Anyone can post on the beauty forum, so negative or unfavourable comments can be posted.

Tangible
L’Oreal
SWOT Analysis
Strength 1. Leader in the growing cosmetics industry despite the competition in the market.
2. One of the top international brands that has strongly capitalized in China’s cosmetic industry over the last decade.
3. High-end advertising which adapts to the culture of target audience
4. Strong brand image
Weakness 1. The scandal of product testing on animals
2. The company is hard to control due to umpteen …show more content…

Unable to fully control over their sales as they rely on third party retailers.
Opportunity 1. Growing market that ranges from the affluent, the aging and also the masses of the developed countries
2. Innovate and diversify products and service
Threats 1. Growing competition within the field of cosmetic brands
2. Economic downturn that is quite evident in other countries
3. Huge spending amount on advertising

ELF
SWOT Analysis
Strength 1. Provide a large selection of low priced product
2. Cruelty-free
3. Consumers are able to provide clear review on products
4. Offer certain promotion which only valid online
5. Feature beauty bundle plan which customer can either sign up a continuous payment plan to keep receiving brand new bundles every 8 weeks or take advantage of gift plans and pay only once for a yearly or half-yearly subscription
6. Offer custom eyes refill pan
7. Offer a mobile commerce version of ELF
Weakness 1. Fragile packaging that complained by a lot of customers
2. Webpage doesn’t synchronize with the size of the window when minimize
Opportunity 1. Connect to customer by launching an APP
Threats 1. Stiff competition from other leading cosmetic established brands
2. Global economic crisis

SWOT Analysis
KIKO

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