Swot Analysis Of 7-Eleven

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1 INTRODUCTION 7-Eleven is part of an international chain of convenience stores. 7-Eleven, primarily operating as a franchise, is the world’s largest operator, franchisor, and licensor of convenience stores with more than 50,000 outlets. 7-Eleven operating in Australia, Japan, Taiwan, Malaysia, Philippines, Singapore, South Korea, Thailand, China, Hong Kong, Macau, Scandinavia, United States, Canada and Mexico. 7-Eleven was founded by J. C. Thompson in 1927 as The Southland Ice Company in Dallas, Texas. Started as an ice vendor, the company eventually began offering milk, bread and eggs on Sundays and evenings when grocery stores were closed. This new business idea produced satisfied customers and increased sales, spawning the precursor of the modern convenience retail concept. The company 's first convenience outlets were known as Tote 'm stores since customers "toted" away their purchases, and some even sported genuine Alaskan totem poles in front. In 1946, Tote 'm become 7-Eleven to reflect the stores ' new, extended hours - 7 a.m. until 11 p.m., seven days a week. The company 's corporate name was changed from The Southland Corporation to 7-Eleven, Inc. in 1999. 7-Eleven are the pioneer and the largest 24-hours convenience store operator in Malaysia. Upon achieving its 1,000 marks in stores network, 7-Eleven Malaysia opened its door to local entrepreneurs through its unique franchising program in 2009. There is the first franchisor in the local

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