Swot Analysis Of A Coffee Shop

Executive summary

Overview:

Steaming hotties is a coffee shop which will provide a friendly, comfortable atmosphere where the customers can receive quality food, drinks and service at a reasonable price. Our coffee shop will offer a variety of choices to the customers. Cappuccinos, lattes, espressos, smoothies, regular coffee, soft drinks and tea of all sorts will be available. The café will also serve breakfast sandwiches with the fresh ingredients, cinnamon rolls, coffee cake and other tasty treats.

Mission statement:

 To set and maintain the highest standard of quality and ethics in everything we do.

 To provide perfect, delicious coffee products and excellent, reliable services to our customers.

 To earn the trust of our customers, employees

 Coffee beans are grown in developing countries and trade barriers are the reason of low market growth.

 Government encouragement for foreign investments is high. This is the reason of low market growth.

ENVIROMENTAL IMPACT:

 Prices of raw material are increasing day by day. It has great influence on our venture.

 Increasing labor cost due to inflation has also a great influence.

 There is a constant demand for food and beverages that is a threat for our café.

SOCIO-CULTURAL:

 Consumer preferences can shift from coffee to other beverages.

 People are more conscious about their health in today’s world and coffee can be seen as a bad beverage for health so people are looking for healthier drinks.

 People spend more and more money on coffee and they do not go to coffee shops just to drink a coffee –more to relax and enjoy them.

TECHNOLOGICAL:

 Cheaper and better coffee machines are available for home usage.

 Impact of internet, reduction in communications cost.

 Social media branding can help to expand our business.

Political Factors:

 Tax policies have great impact due to inflation and high

Work environment: We want steaming hotties to be a great place to work. We aim to create a positive, respectful workplace and to empower our staff to be themselves and to achieve their fullest potential.

Marketing strategy:

We are projected to do as much as we can to get our business name known throughout the locality. We’ve planned to make flyers to put on cars that have our business name, logo and address on them. It will also list the day of opening and will state that if you bring the flyer in through the first week of opening you can get 20% off on any drink of any size. We’ve also decided to have two coupons in the local newspaper for 35% off any purchase over Rs. 100 to create buzz. We’ve decided reasonable prices, but they will not be too high or low.

Market segmentation:

Our location is in Lahore near university area. Our customers are categorized in students, businessmen, professionals, men and women of every age. We’ve decided to target the customers of up to 15 years of age. On the basis of income level, people of lower middle class, middleclass and upper middle class can easily come to our café and