Swot Analysis Of A Movie In Theater

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3.0 SWOT Analysis 3.1 Strengths Media and entertainment is one of the most booming sectors due to its vast customer range. Therefore, watch a movie in a theater is always in demand even high demand during recession. This is due to the product offers an “escape from reality” for consumers in a recessive economy. Besides that, it is a cheaper option for families as watch a movie is an activity that is still relatively affordable for families and location of theater are nearby the developing areas, a chance to be exposed to activities that families do not have to drive a large distance. In addition, the “big screen” experience is still cannot be duplicated at home. For example, consumers can enjoy the new digital technology with 3D optional feature…show more content…
This industry is also one that has historically had a hard time maintaining any kind of brand loyalty, making competition between major companies even more difficult to combat. For instance, digital film and new technologies (3-D equipment) need a lot of money. In addition, this industry is run by conglomerates which lead small theatres force to close. This industry is it relied on concessions and advertisements. If there has a cut down of advertisements, the revenue of this industry would drop. However, the lifeblood of this industry is depends on the box office success to generate the majority of operating revenue. Thus, theater chains need to have the newest movies to attract consumer attention. Furthermore, this industry has limited attraction to target audience of 12-24 year olds. On the other hand, some moviegoers had experience of interruptions during movies and extended advertising prior to showing of film, which caused they did not want to watch movie in theatre. 3.3…show more content…
For example, introduce more independent films with lower cost to different target audience. The new venture will allow independent production studios to supply their new films directly to theater. This will help the theaters drive the prices down. If this succeeds, it will be a breakthrough for the industry, as this a way to cut out the middle man and streamline the process by which films make it onto the big screen. In addition, lower ticket costs for movies after a certain time period from release date to combat DVD competition also an opportunity to this industry. There will be more movie options and less selling out of blockbusters as its show a certain film on multiple screens at the same time, lower tickets costs could attract consumer to purchase those tickets. Moreover, introduce Customer Loyalty Programs also an opportunity to promote this industry. For instance, promote different programming such as sports, plays, musicals and more to different watchers. 3.4

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