A big budget film with big stars like Bang Bang will have both multiplex and single-screen distribution. But the amount of people who will gather to a multiplex would outnumber the audiences gathering in single screens. The reason is simple, with better technological audio-visual support; an action flick with great video graphics would be more enjoyable in a multiplex theatre. Pal Chandani, a Mysore distributor said, “One wouldn’t see an action movie of this quality being made in India. But now they can afford to spend Crores behind making such films because they know the prices of the tickets in multiplexes would ensure the return as well”.
According to Rajesh(2009) Digital cinemas have numerous advantages that can be benefited by the customers. The films used in analog cinemas debase with time, however digital pictures do not. Regardless of the fact that a DVD is scratched or broken, it could easily be backed up in a hard disk or in another DVD. It is much easier and quicker to distribute additional copies for digital cinemas in those situations. Addition or deletion of scenes after the movies have been released is much easier and less expensive with Digital cinemas.
Actually, that’s an easy one. It comes, almost entirely, from you and me and people like us. The real question should be how does this money get from our back pockets and into the coffers of the big movie studios. Some of the pathways are incredibly obvious, some perhaps a little less so. Ticket Sales A movie’s distributor will typically still keep over half of the ticket price these days, but I doubt they’d get away with asking for the full amount, let alone an overage.
To attract more customers, Sony has lower the price of hardware. As the low price attracts more customers, sales would eventually went up due to a better and cheaper game console. With just 350 US dollar, consumers can get a package which includes a customized
The two major competitive forces that have challenged the movie industry are new market entrants and substitute products and services offered. The new market entrants such as online movie websites (CinemaNow, MovieLink, Youtube, etc.) have challenged the way movies were originally viewed on televisions, in theatres and through movie rental. These new market entrants are also beginning to use substitute services, such as providing movies online by enabling customers to download rentals and utilize video-on-demand services in the comfort of their own home, 24 hours a day. Despite older viewing options being cheaper, customers are willing to pay more online to avoid visiting brick-and-mortar stores.
The centerpiece of this idea was product placement in the minds of viewers. Laura described that this idea could provide the major boost because audience constantly watches TV and starring celebrity Jeanne Alyson will get it more air time and viewership. The only concern for the chief marketing officer was that if the interview style commercial with Jeanne Alyson worth the expense of a million dollars. Another alternative method discussed was to place the product ad in a movie similar to Reese with ET. This strategy can also be effective but does not ensure a boost to the sales of Seflex.
This shows that the company want to increase their sales by using the original marketing strategy (Ansoff, 1957). To attract more customers to purchase their products, the company needs to do more on advertising and promotions. Toys industry could sell the products that are not selling well in lower price to reduce wastage and it is easier to attract existing customers due to lower price (Chris Joseph, n.d.). Another ways to attract customer is the company could do a minor repacking on the existing products, so that the customer can feel something new to the products. Invite a famous celebrities to promote the products is also one of the ways that could increase sales.
Second, the technological factor plays an important role in high tech industries which depend heavily on technology advancement, for example a failure in scanning this factor could result in declining in the profitability, Kodak company hadn 't succeed in selling normal camera because it couldn’t compete with digital cameras that produced by Sony firm. Third, the economic factors directly affect the consumers ' decision of purchasing new products, when the individual income increases the ability of buying more will also increase, in this condition all firms can sell more of what they produce. Many other factors such as taxes, inflation, and exchange rate affect the consumer 's capability of purchasing. Fourth, ecological factors such as pollution, carbon emission, the depletion of
Another important known factor about IMC is that companies need to have a sound budget for IMC implementation. It takes a lot funds to make sure the company is coming up with a marketing message which is uniform across all levels and scales. Companies fail in the implementation of IMC when they fail to analyze the importance of funds for its implementation. Most of the time companies run out of funds which force them to go back on their older marketing methods which are no longer acceptable. In addition to this, this leaves a very bad impact on the company’s image in the market as the company falls back on its older system of marketing and promotion.