Company Type: Restaurant Name: Wing Zone Introduction Wing Zone is a restaurant that offers Indian cuisine. They provide its customers with a wide selection of healthy dishes including vegetarian and non-vegetarian. Marketing Analysis Macro environment Demographic • Male and female • Age 15-55 • Eat out several times a week • Tend to like hygienic restaurants • Yuppies • Professionals that work closer to the restaurant location • College students that go to colleges near to the restaurant location • Tend to appreciate presentation of the food • Prefer healthy food due to health concerns • Vegetarians • Non-vegetarians • Targeted population is estimated 38000 Political Political situation of the country should be stable. If the situation is
In the restaurant business, the term engineering refers to menu – the process of creation the perfect menu to entice customers and keep them coming back to order the same dish or try new ones. On the whole all these deeds refer to marketing. Menu design isn’t just something that is thrown together! It’s based on strategically arranging items so the dishes the restaurant want to sell more of (or are already big sellers) are prominently displayed.  Menu engineering maximizes restaurant’s profitability as it subconsciously leads customers to buy what the restaurant want them to buy.
Due to different background, races and cultures, employees might come out with various opinions in the taste of food. This can improve the quality of food and have new choices to customers. For a restaurant, invent new recipes is something different and is attractive. Some customers can be addicted to unique food taste, so that they will come day after day which is good to attract customers and grow in revenue. This benefit will bring more revenue to all franchisees and affect it’s global
These are the reasons that this food chain will be successful, as it will attract people from all the age groups. This how this chain will earn their share of profit and generate cash flow. That is the targeted audience for this particular food chain will also be diverse as almost all the people now days are health conscious whether adults or teenagers (Story, 2008). That is this food chain would not be confined to any particular generation. Developing new services, products, different innovative ideas, all are key elements in starting a business.
Kababji Grill restaurant Case study Question : 1) How do customers judge the quality of a restaurant? They liked the food and it’s quality , the service was the most thing they like, the menu was healthy and delicious. Staff were very friendly and flexible. 2-Indicate how and why each of these factors to the successful operation of a restaurant? Customer satisfaction : Always we put in mind our customer needs and wants, because this what is each costumer is looking for, but sometime this is not easy because costumer always looking for low price and high quality, and good managers can balanced the amount of performance and make costumer satisfy .
The reason to develop the system is due to the issues facing by the fast food restaurant industry. These issues are such as peak hour-long queue issues, increase of take away foods than visitors, speed major requisite of fast food preparation, limited promotion and advertising on current strategy, and quality control of fast food management issues. Therefore, this system enhances the speed and standardization of taking the order from the customer and displays it to the staff in the kitchen accordingly. Besides that, it provides a user-friendly web pages and effective advertising medium to the new product of the fast food restaurant to the customer with cheaper cost. Further more, it also extend and deliver customer satisfactions especially to the hectic customer or reaching the customer who are constrain of transport to be in fast food restaurant.
The living standard has rapidly increased nowadays, it directly lead customer to a raise of concern on the dining environment, besides food and service quality while picking the choice for meals. In restaurant perspective, to maintain competitive and retain
Chen is confident and charismatic manager with native and bilingual in English and Mandarin Chinese. He has long experience as retail property developer. He has network of connections already in place to help speed up the process of permitting, incorporating and staffing the stores. He is willingness to take risk. Levendary Café 's is US brand with wholesome food which can attract customers in China due to some opportunities available like: there are few successful local chains , the growing lifestyle which trend the people to eat out, local people trust and like US food and China has opportunities to attract US restaurant.
Here are a few business and restaurant marketing ideas to help you stand out and take you to the next level. 1. Create a loyalty program Creating a customer loyalty program is an excellent way for restaurants to keep their satisfied customers returning for future visits. By offering customers rewards based on visits or amounts spent,
2.5 Food as tourist Destination Tourists perceive attraction for a reason other than climate, accommodation and captivating scenery that and that why food is become a fundamental element as a product. According to (Frochot, 2003) the food related tourism can allow the traveller to get the desired goal of relaxation, excitement, escapism, status, education and lifestyle. Besides that, the food and beverages as destination products has becomes as motivator for tourist visiting a destination. It is important not to confusing food tourism and consumption of food during travel. This is because the tourist or traveller desire to eat interesting product in suitable environment.