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Cozy Restaurant Market Analysis

784 Words4 Pages

Market Analysis
Cozy restaurant has indebt information about the market in which they operate and also know the basic attributes of their most priced and loyal customers.
As a result of the knowledge, they are able to understand how their customers should be served, their particular needs and how cozy restaurant can communicate with its customers effectively to bring out the best in their staff and management as well.

Market analysis

Market Demographics
Cozy restaurant has a profile which consists of geographic, demographic and behavioral factors.
Geographic
The target geography is the city of Accra and its environs such as Spintex, Osu, Sakumono, La and Tema which has population of about 200000 in total according to the Accra Metropolitan …show more content…

This segment makes up about 60% of the population of Accra and its environs according to Accra metropolitan Assembly. Cozy restaurant is also targeting young professionals who are working within the vicinity and also graduates of colleges and universities. They also target customers whose income are Ghs 40,000 annually and above who eat several times a week outside home and those who patronize high quality restaurant and also think about their health in connection with the food they consume into their body.
Behavioral Factors
Cozy restaurants is in place for customer who enjoy high quality meals without the hectic task of doing it themselves as well as customers whose major concern is about the quality and healthy foods they consume into their body. It also tends to serve food that is well presented and has value attributed to its content.
Market Needs
Cozy restaurant is offering customers with a wide range of quality local and continental dishes as well as a complementary juice and desert that is unique and pleasing in appearance and also it is more concern about healthy choice and they use locally grown fruits and vegetables and other stable foods from their farm as well as top-shelf …show more content…

People now require that if they are eating outside home it should be a healthy food.
Selection
Customers of restaurants now prefer a large variety of menu with which they can select from.
The motive for this drift is that within the last couple of years the restaurant offerings have increased, giving customers with innovative selections. Restaurant clienteles no longer require accepting a narrow number of choices. With more varieties, customers have become more demanding. This trend is instinctive as you can perceive more refined restaurant customers in larger city markets such as Accra, Kumasi, Osu and Tema.
SWOT Analysis
The ensuing SWOT analysis contains the key strengths and weaknesses within the company, and defines the opportunities and threats facing cozy restaurant
Strengths
 Cozy has a Strong relationship with its customers and provides high-quality ingredients and fast as well as frequent delivery schedules.
 Excellent staff who are highly skilled and very customer attentive as well as customer centric.
 They hold a large retail space that is well decorated, clean and comfortable sitting

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