Swot Analysis Of Aachi Masala

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3.1 Company profile: Incorporated in 2006 in Chennai, Aachi Masala Foods Private Limited is a family run trading business promoted by Mr. Padmasingh Isaac in December 2006. The Company initially started as th e marketing divisions of Nazareth Foods Private Limited (Nazareth), which produces masalapowders. The marketing divisions were M/s Abhishek Enterprises (proprietary firm) and M/s Naveen Products (partnership firm), later merged together and a new company by name Aachi Masala Foods Private Limited was formed.

Today space and pressures on the time of home makers have made us sharpen our focus and cater better to our customers increasing needs. …show more content…

Over the last 10 years, Aachi Masala has became a household name. Mr.A.D.Padmasingh Isaac is the founder and chairman of Aachi Groups of Companies.

3.2 Recent Results:

On a consolidated basis, the Aachi Group reported a net profit of Rs 19.3 crore on an operating income of Rs 757.9 in 2013- 14, as against net profit of Rs 19.3 crore on an operating in come of Rs 581.0 crore in 2012-13, On a standalone basis, the Company reported net profit of Rs. 15.5 crore on an operating income of Rs. 757.9 crore in 2013-14, as against net profit of Rs. 15.6 crore reported on an operating income of Rs. 581.0 crore for 2012-13, August 2012 ,100 lakh = 1 crore = 10 million

3.3 THE STRATERGY: The success stems from our consumer-oriented approach. After surveying the consumers needs our R & D develops the products as per the consumers requirement as per our quality guidance and specifications the products are produced by the qualified manufacturing company through special partner oriented programmed.

3.4 OUR …show more content…

Aachi group has been growing in large spectrum with a average of 20-30% growth every year, aach product reach the consumers through 4000 agent and 12 lakh retailers, the product range is classified to be 9 division for easy distribution. It is expected to strive the magical figure of Rs.1050 crores in turnover by march 2016.

3.5.1 Founder & chairman:

A.D. Padmasingh Isaac

3.5.2 Management:

Professional in respective fields.

3.5.3 Product categories:

Spices & masals, appalam, oil, ghee, atta, ready 7 to cook, instant mixes, ready eat varieties, liquid blue, pulses & pickles.

3.5.4 Present in:

Tamil nadu , Andhra, kerala, Karnataka & maharastra.

3.6 Channel distribution:

• Wholesaler/Distributor

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