Swot Analysis Of Activision Blizzard

1942 Words8 Pages

The video entertainment industry has been becoming increasingly more popular, and the video games that Activision Blizzard Inc. publish are no exception. In an annual report done by Entertainment Software Association, who surveyed 4,000 randomly selected households nationwide, it was found that 63% of households in the U.S. are home to at least one frequent gamer. In other words, there is no shortage of consumers in the market for Activision Blizzard to market their products to. However, there are certain subsects of the market that this company has a very strong foundations in and have managed to keep a firm hold on to this day.

Activision and Blizzard were initially two separate companies, but in 2008 stockholders of both companies
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King was bought for $5,900,000 in 2016, which made Activision Blizzard the largest game network in the world with more than 500 million users. King produced games like Candy Crush that have been popular among all ages on smartphones. Games like these are quite possibly the future of gaming for many users because of the accessibility and easy use. Under Activision Blizzard, King profited $537,000,000 in 2016 total gross booking using mobile phone applications. Companies like Activision that have divisions across many platforms have the upper hand going into the future of video…show more content…
One demographic of gaming that this company has not catered to is games like Assassin's Creed created by Ubisoft, which is a story based game that emphasizes on “single-player” immersion into a storyline as opposed to an emphasis on interaction with other players, or a “multiplayer” setting. Our company has not made a noticeably profitable single-player game since Guitar Hero: Tour in 2008 when the company really took off. They have left game console single-player games in the past, losing the player base that can not, or do not want to play multiplayer games. An example of this could be a user who does not have a secure connection to the internet and can download, but not play games online. Activision Blizzard could benefit by creating a single player game that will attract consumers of this market to maximize their users and overall sell more
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