Swot Analysis Of Add Hope

Question 6
CSR Project: Add Hope
The issue of hunger is very important and demands year-round attention and sustainable assistance. That's why, in 2009, KFC South Africa launched its Add Hope initiative and continues to emphasize its importance.
David Brown, Managing Director of Joint Aid Management SA (JAM SA), an Add Hope beneficiary organisation, says, “At least two million pre-school children go to bed hungry every night in South Africa. Hungry children cannot learn and it’s the responsibility of everyone to combat the growing issue of hunger. We need to get involved at an early stage to make a difference to the future of our country”. Add Hope is a fundraising project – bringing together customers, franchisees and employees to fight the

It is helpful because it forces you to think of the busi for creating a business strategy
Strengths
 Receives a lot of support from customers, which leads to more mouths being fed
 Customers trust KFC more, because of the transparency with how money gets used.
 KFC gains experience in CSR Weaknesses
 KFC has to contribute a lot of money to the initiative in order to have raised a lot
 Expected to improve all the time, or else it will seem as though the initiative is a fail.
 CSR is non-profit
Opportunity
 KFC could gain many new customers that support companies that have CSR projects e.g. KFC
 Gets an improved image, therefore getting loyal customers
 Gets publicity Threat
 Competitors that don’t have CSR, gain competitive advantage by not using money and resources

Question 7
Sustainability
Business sustainability is often defined as managing the triple bottom line – The process in which businesses manage their social and environmental and economic risks, opportunities and obligations. These impacts are well known as people, profits and

The plan is to positively impact them and to leave a great impression on them.
KFCs Add Hope project directly deals with people
 It deals with the customers of KFC, as they are given the option to donate R2 in support of the cause. This is very helpful for customers that cannot partake in any charities, but would like to. This is a platform for them too to help and feel better about themselves.
 It also deals with the starving children that are receiving assistance, with food, from all the customer donations through KFC. They all receive their nutrients and through being fed, they live longer, healthier lives; as opposed to the lives that they would’ve been living in starvation. They are given a chance to do great things and possibly change the world.
Planet
Through the triple bottom line, companies will try to, in some way, positively impact the environment/planet.
KFCs Add Hope, deals with the Planet part of sustainability very