ipl-logo

Swot Analysis Of Advertising

906 Words4 Pages

CHAPTER 1 -Industry Overview

The Indian advertising industry has evolved from being a small-scaled business to a full-fledged industry. The advertising industry is projected to be the second fastest growing advertising market in Asia after China. It is estimated that by 2018, the share of ad spend in India’s Gross Domestic Product (GDP) will be around 0.45 per cent.
The Indian government has given tremendous support to the advertising and marketing industry. Advertising expenditure is likely to increase in the financial sector, driven by Reserve Bank of India (RBI) policies which could result in a more favourable business environment. Also, proposed licences for new banks and better market sentiments render the advertising and marketing industry …show more content…

• The Indian Railways is working on a new advertising policy aimed at installing 100,000 big digital screens at 2,175 railway stations across the country, which is expected generate Rs 11,770 crore (US$ 1.76 billion) revenue annually.
• Times Internet Limited plans to invest US$ 100 million in development of smart marketing technology platform Colombia, which will serve its marketers to engage with around 200 million digital users per month.
• Zarget, a Software-as-a-Service (SaaS) based conversion rate optimisation start-up, has raised US$ 1.5 million in seed funding from Accel Partners, Matrix Partners and Freshdesk Inc 's founder Mr Girish Mathrubootham, which will be used to build more marketing related tools.
• Snapdeal.com, one of India’s largest and fast growing e-commerce companies, has acquired TargetingMantra (Insightful Pvt. Ltd), which is a Gurugram-based marketing and personalisation services company, as part of its plan to enhance the experience for its customers.
• Indian Railways has appointed Ernst & Young (EY) as a consultant to discover its advertising potential, which is in line with the Railway Budget proposal of increasing non-fare earnings to over Rs 5,000 crore (US$ 750 million) in five …show more content…

• Tata Motors has appointed renowned football player Lionel Messi as the global brand ambassador for Tata cars and utility vehicles globally, with an aim to tap the youth market and expand visibility and presence of Tata Motors in newer markets.
• Advertising agency J Walter Thompson has launched its global digital agency network 'Mirum ' in India which will provide services such as strategy and consulting services, campaigns and content, experience and platforms, analytics and innovation and product development, with the target to increase non-traditional media revenues to 40-45 per cent from 35 per cent currently.
• DDB Mudra Group has planned to launch ‘Track DDB’, a brand that addresses the data-led world of marketing communications, which will provide services like creative, data and digital analytics, database marketing, CRM, digital and mobile marketing in India.
• All India Radio (AIR) has appointed ‘releaseMyAd’ as a virtual agency to let advertisers book ads for all of AIR’s station online.
• Google is all set to help India implement Prime Minister Mr Narendra Modi 's "Digital India" initiative, and the government has a well laid out plan to realise it, said Google 's Chief Internet Evangelist Mr Vinton G. Cerf. Digital India is Rs 1.13 trillion (US$ 16.95 billion) government initiative that seeks to transform the country into a connected economy, attract investment in electronics manufacturing, and create millions of jobs and

Show More
Related

  • Unit 8 M2 Business Analysis

    1036 Words  | 5 Pages

    Unit 8- M1 Promoting E-Commerce Search engines Search engines are really important as they are a vital way of prompting business, as search engines help the customers narrow down what they are looking for specifically, an example can be if a customer’s wants to look for a specific watch they want to purchase but don’t know where to look then they can use search engines such as msn, google, yahoo etc. these search engines would narrow down what they are looking for as these search engine will give the user millions of results. Dial and chain can also promote their business by paying money so they can be at the top of search results in web browsers, this is a really good and effective way of advertisement and its simple the more money you pay

    Read More

  • Hsc300 Unit 4 Business

    965 Words  | 4 Pages

    Strategy: First we need to understand and know the customers. At a basic level, we should know the important factors of the customers like their demographic location, gender, website browsing habits etc. But that’s not enough.

    Read More

  • Summary Of Is Google Making USupid By Nicholas Carr

    1307 Words  | 6 Pages

    In contrast to Carr, I believe that society is experiencing remarkable progressions after all this is the dawn of the age of technology. Whenever a society exhibits a massive sign of progression, we will see cultural changes on the way absorb technology. Google is a direct byproduct of the coming revolution and will only help to expedite further the intake of information that new generations are expected to reciprocate. Cultural changes have determined that since we have access to a global database, we no longer need to encourage deep thought or complex analysis

    Read More

  • Summary Of Is Google Making USupid By Nicholas Carr

    943 Words  | 4 Pages

    Nicholas Carr is an accomplished writer with many published works. He mostly writes about technology and culture. One of his articles from 2008, “Is Google Making Us Stupid” gives the

    Read More

  • Summary Of Is Google Making USupid By Nicholas Carr

    1201 Words  | 5 Pages

    “Googleplex–is the Internet’s high church, and the religion practiced inside its walls is Taylorism”, being as efficient as possible is there goal. Google is “a company that’s founded around the science of measurements and is striving to systematize everything.” Google is a utilitarian resource that provides us information and collects the information we search and provides it to businesses so they can advertise to you specifically. Google is run to be as efficient as possible and collect, transmit, and manipulate information for its own use and use for

    Read More

  • P1 Unit 4 Business

    683 Words  | 3 Pages

    Marketing Communications: Communication is the essential task to establish a business. As “Brand name” is a non-profitable organization whose job is to collect surplus food from the functions held in richest suburbs in Sydney and also from various supermarkets, restaurants, café, bakeries, food manufacturer firms etc. for providing the vulnerable people, it will have to maintain proper communication with the donors. Information is the key to communicate or exchange with others for building relationship (UC Research Repository, 2014).

    Read More

  • 1920s Advertising Analysis

    1929 Words  | 8 Pages

    However, advertising has only been a major component of the American business scene for the past hundred years. It was during this time in the 1920s that the ad industry saw a major boom that launched it into prominence on the American stage as a crucial part of

    Read More

  • Fundamental Act Of 1996 Essay

    1038 Words  | 5 Pages

    Nowadays, the amount of consumers needing telephone service is decreasing and the need for broadband in increasing. Most Americans and people across the world would argue that telephone access is not as important as broadband access. Broadband internet is increasingly recognized as essential to economic growth (Intel). Many Americans and emerging countries struggle to find affordable ways to attain digital devices along with broadband connections. Instead of Universal Service Funds being used to acquire telephone equipment and services, some countries are using them towards supporting information and communications technology and broadband programs (Intel).

    Read More

  • Mkt 421 Week 4 Individual Differences In Advertising

    401 Words  | 2 Pages

    Arzanagh and Danaei, (2013) confirmed that there is a considerable relationship among the advertisements and consumer’s attention, interest, desire, and action when the significance level is controlled to one percent. Arzanagh and Danaei , (2013) also found out a specific correlation between the four different factors of attention, interest, desire and action (Arzanagh & Danaei, 2013) Arzanagh and Danaei, (2013) observed that advertisements on TV has the upper hand in all other advertising methods on getting attention of the consumer, billboard advertising have the second place and lastly comes paper advertisement (magazine and newspaper) which is the least effective method to for gaining attention of the customer (Arzanagh & Danaei, 2013). Arzanagh and Danaei, (2013) surveyed that for attracting buyers’

    Read More

  • Explain How Does Advertising Mirrors Society

    1126 Words  | 5 Pages

    Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.

    Read More

  • Essay On Targeted Advertising

    1377 Words  | 6 Pages

    Targeted Advertising: Helpful or Hurtful? Technology has challenged the rules of privacy, and people are questioning if privacy is a necessity anymore. Technology, specifically apple products such as iPhones, is a need in many people’s lives, and they cannot imagine not being able to check their phones for the weather or to ask Siri to find the closest restaurant. Unfortunately, people do not realize companies use technology for targeted advertising, which is an invasion of privacy. An invasion of privacy is when people’s private information is used to influence them and is given to other people or companies unknowingly.

    Read More

  • Porter's Five Forces Of Twitter

    903 Words  | 4 Pages

    through lower pricing strategy, reducing costs, and providing new value propositions to the customers. Twitter, Inc. has to manage all these challenges and build effective barriers to safeguard its competitive edge. How Twitter, Inc. can tackle the Threats of New Entrants • By innovating new products and services. New products not only bring new customers to the fold but also give an old customer a reason to buy Twitter, Inc. ‘s products. • By building economies of scale so that it can lower the fixed cost per unit.

    Read More

  • Pestel Analysis Of Advertising

    1564 Words  | 7 Pages

    The interest rates also affects the investments in the advertising industries. If the interest rates increases, the investment in the advertising industry will be more attractive and more investors will be willing to invest. As more investors are willing to invest in the advertising, industry there will be more opportunities to explore and therefore

    Read More

  • Fashion Management Personal Statement

    997 Words  | 4 Pages

    After the meeting, I realised the importance of a well-integrated management structure within creative industries, as it plays a central role in bringing a creative vision to life while ensuring its financial feasibility and profitability. My internship at Dell EMC with the Channel Marketing team required me to work with internal marketing tools to ensure that channel partners were branding the company and its products in accordance with the newly issued brand

    Read More

  • Advantages Of Marketing Communication Mix

    3247 Words  | 13 Pages

    Online Marketing Internet and powerful mobile technologies have rapidly increased company efforts to market their products and services and build customer relationships via websites, social media, e-commerce, mobile apps, online promotions etc. These are very powerful tools, especially to reach the younger generations of tech savvy

    Read More

More about Swot Analysis Of Advertising

Open Document