Itc Company Essay

The company’s principal product was cigarette. As the time pass the company started growing and become a reputed brand in the cigarette division. Slowly with the pass of time the company diversifies its business to other sector like FMCG, Hotels, Paperboards and packaging, Agri business, and IT.

Working Sector of ITC.ltd:

1. FMCG

• Foods

• Personal Care

• Cigarette

• Branded Apparels

• Incense sticks and Safety matches

2. Hotels

3. Paper board and Specialty papers

4. Packaging

5. Agri – business

6. Information Technology

Initially there sole product was cigarette, in the year 1925 the company started its packaging unit which now considered to be the most sophisticated packaging house. In 1975 a welcome move was taken by ITC as they were into

Brands capture value for the nation in numerous ways – creating intellectual capital, boosting R&D and innovation, creating large-scale livelihoods by empowering value chains, investing in physical infrastructure and expanding markets. ITC is today proud to have created over 50 energetic and popular brands across categories that delight millions of households and support and sustain over 5 million livelihoods across India. Within a relatively short span of time, ITC has established vital brands across diverse businesses that include branded packaged foods, personal care, education & stationery products, incense sticks and safety matches, lifestyle apparel and hotels. Each of ITC’s brands has today garnered significant market standing in the global Indian

The brand unites distinct craftsmanship and passion and is an embodiment of fine living.

(ii). Shower Gels, Bathing Bars, Face Washes, Shampoos, Conditioners, Serum, Talc

Fiama Di Wills offers a range of expert solutions designed to make consumers look and feel young. With innovation at its core, Fiama Di Wills offers an enviable portfolio of products developed through years of scientific research at Laboratories Naturel.

(iii). Soaps, Body Washes, Face Washes, Shampoos, Moisturizer, Body Lotion, Creams

Adjudged as one of the most exciting brands in the Personal Care segment in India, Vivel has built a strong consumer franchise with its portfolio of bath care and skin care products. With a range of innovative products that offer differentiated benefits, Vivel instils confidence in consumers to fulfil their dreams..

(iv). Deodorants

ITC’s latest addition in Personal Care Products, Engage is one of India’s first ranges of couple deodorants. This range of paired deodorants for men and women is crafted to enhance personal grooming and confidence with 24-hour freshness.

3. Lifestyle