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Swot Analysis Of Aig

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COMPANY ANALYSIS AMERICAN INTERNATIONAL GROUP HISTORY: ‘AIG traces its roots to 1919, when American Cornelius Vander Star established a general insurance agency, The American Asiatic Underwriters, in Shanghai, China. Since then an enterprising spirit, ingenuity, and tenacity have built the company into one of the world’s leading insurers. At present, AIG is focused on what it has been known for since the beginning- the willingness and ability to provide insurance coverage to meet the diverse needs of its customers’. AIG AT A GLANCE: AIG is the world’s leading insurance organization with more than 90 million customers around the world. They are the top players in property casualty insurance, life insurance, retirement products, mortgage insurance, …show more content…

The aim of segmentation is to decide how to use customers in each segment to maximize the value of each customer for the business.) As direct tv is digital television entertainment services company, they focus on providing entertainment to all group of people. They have variety of programs which will entertain all group of customer (from age group 1 to 100). CONCLUSION: Based on the above analysis, we can find that AIG and DIRECT TV GROUP are companies which operates in different industries. Even though they are different in nature they have some similarities in case of their customer segmentation, marketing methods adopted etc. On analyzing the working strategy, portfolio and segmentation of both the companies I think AIG performs better than direct TV in some cases. They have a strong marketing strategy on compared with direct tv and they also try to provide maximum customer satisfaction. AIG believe that by providing the high value to their customers, they can deliver improved operating and financial performance and sustainable, profitable

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