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Swot Analysis Of Airasia

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AirAsia have an owner who is quite distinct in the way he carries himself. Tan Sri Tony Fernandes is a phenomenon. He is a classy entrepreneur who is well known all over the world. He currently owns the QPR football team from England and has also invested in motor racing. The only other person who could claim the same distinctiveness in the airline industry would be Sir Richard Branson who is a good friend of Tan Sri Tony Fernandes. Having an owner who himself is seen as a celebrity wherever he goes have definitely given AirAsia a distinct advantage over the competitors. Not many owners in the airline industry have the charm and charisma of Tan Sri Tony Fernandes.

AirAsia have also created a distinct marketing campaign. They are currently sponsoring Malaysian, Singaporean and QPR football team. AirAsia had also previously sponsored Manchester United and the Asia Tour called Asia Red Tour. They created a marketing strategy to tap into the world’s famous sport which is football. AirAsia knows how to create a distinct brand name. This consistency in AirAsia strategic management of their resources has maintained the success story until now and made them a market leader which other airlines have tried to imitate without must success. They have created a clear distinctiveness which is very difficult to replicate.

AirAsia have managed to enhance their product delivery to their customers due to the years of successful operation. They have created a unique system of delivery

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