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Swot Analysis Of Airasia

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1.Background of the company
AirAsia Malaysia is second national airline. It was a very first successful low cost, ticket-less airline in the Southeast Asian region. On 8 December 2001, Tune Air Sdn Bhd officially acquired 99.25 per cent equity means that 51.68 million shares in AirAsia from DRB-Hicom, one of Malaysia’s giant conglomerates. Tune Air Sdn Bhd is the holding company, while AirAsia remains as the operating company.AirAsia currently operates over hundred point-to-point domestic and international flights from its hubs in Johor Bahru, Kuala Lumpur International Airport ( KLIA) and Senai Airport in Malaysia; Bangkok International Airport in Thailand; and Soekarno-Hatta International Airport in Jakarta, Indonesia. AirAsia believes in the concept of “no-frill, hassle free, fair business”. Through the philosophy of “Now Everyone Can Fly”
OBJECTIVES -Carry 70 millions passengers a years within 6 years starting from 2014.
-Launch more routes, add frequencies and develop the existing one.
-Serving 4.4 billion people who are currently underserved with poor connectivity
MISSIONS • To be the best company to work for whereby the employees are treated as part of a big family.
• Create a worldwide recognized ASEAN brand.
• A low cost airline carrier that offers 5-star service with 95 percent of on-time performance so that everyone can fly with AirAsia.
• To be able to provide affordable airfares, simultaneously promoting Malaysian hospitality and the local food.

2.Current

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