Swot Analysis Of Airbnb

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Individual Assignment Akim Tahirov Global Corporate Strategy Instructor: Professor Stuart Dixon EMBA 2017 ADA University & MSM Baku 2016 CONTENT Executive Summary Introduction Industry overview Company overview and history Airbnb international expansion Business Model, Mission and Value External analysis Macro environmental analysis (PESTEL analysis) Competitive forces (Porter’s Five Forces) Internal analysis Business Strategy (Cost leadership) Corporate Strategy (Mergers and Acquisitions) RECOMMENDATIONS REFERENCES Executive Summary Company overview and history Airbnb is an online marketplace connecting travelers with local hosts. On one side, the platform gives an opportunity to people to submit their available rooms or apartments and take profit from rent. On the other side, Airbnb enables travelers to book unique accommodation from local hosts, saving them money and giving them a chance to interact with locals. Airbnb was founded in 2008 in San Francisco, California by Joe Gebbia, Brian Chesky and Nathan Blecharczyk and continues to be privately owned. In 2009, Airbnb was able to join Y Combinator’s incubator program. Then Airbnb managed to grow significantly and by the end of 2010, it raised $7.2 million in Series A funding from VC. Afterwards in 2011, the company raised more $112 million investments. Airbnb is highly

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