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Swot Analysis Of Aircel Company

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3. COMPANY OVERVIEW: 3.1 INTRODUCTION Aircel Group is a joint venture between Maxis Communications Berhad of Malaysia (74% equity)and the Sindya Securities & Investments Private Limited (26% equity). Sindya Securities & Investments Private Limited is promoted by P.Dwarakanath Reddy and Suneeta Reddy (daughter of Apollo hospitals Chairman Prathap C. Reddy). Aircel is India’s Seventh largest GSM mobile service provider with a subscriber base of over 51.83 million, as of January 31, 2011. It has a market share of 6.72% among the GSM operators in the country. As on date, Aircel is present in 18 telecom circles as per the company plans, to become a pan-India operator by 2010. Additionally, Aircel has also obtained permission …show more content…

They pride themselves on customer satisfaction and managed to emerge as the market leaders in Assam and North Eastern states within 18 months of operations. During this period, the company gained a strong foothold in 10 circles, to provide better access to their customers. Today, Aircel operates in 18 telecommunication circles and the company is ready to embark on a dynamic expansion plan, swiftly rolling out in new circles in the near future. Aircel offers its customers, services and products that are easy to understand and use. All offerings are stimulating and at the same time extremely unique as Aircel continue to re-invent it constantly to deliver the best and most up-to-date services. The brand instills a felling of pride, confidence and reliance among all stakeholders by anticipating their desires and fulfilling the same efficiently. Maxis Communications Berhad is a leading mobile communications service provider in Malaysia that started operations in the year 1995. Maxis ' vision is to bring superior communication services to enhance its customers ' lives and businesses, in a manner that is simple and personalized, by efficiently and creatively harnessing leading edge technology, and delivering a brand of service experience that is reliable and …show more content…

3.1.1 VISION AND MISSION OF THE ORGANIZATION VISION To make communications a way of life and be the Customer first choice. MISSION STATEMENT “We are conditionally committed to exceeding our customer’s expectations. We will provide network and services that are innovative and reliable, allowing our customers any time anywhere communications. We will attract, develop and retain an exceptional team of people. We are committed to enhancing the quality of real life in the community in which we operate. We will meet the financial expectation of our shareholders.” GOALS AND VALUES CUSTOMERS: Aircel’s customers are their most valued assets. They will strive to exceed their customer’s expectations at all time by providing them with superior services that embody value, innovation, quality and care. PEOPLE: Aircel’s people are their greatest resources. They will attract, train and retain the best. Aircel will challenge them to develop their full potential in the context of their company goals. INTEGRITY: Aircel will maintain and str ive for the highest levels of personal and professional integrity and honesty in all their dealings. Aircel will keep its promises. RESPECT: Aircel will treat with respect and dignity all people they

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