7.1 STRENGTHS
Good Reputation and Branding
SIA Company is among the world’s most reputable airlines. The airline has developed a stellar reputation for its exceptional service and reliability standards. Earlier this year, SIA won Best Business Class Airline and was ranked 2nd best airline in the world.
Although SIA’s product offering or service excellence can be easily copied and even bettered by competing airlines, its stellar reputation for excellent service and desirability is not easily replicated.
Modern Fleet of Planes
SIA has one of the most youthful fleet of passenger planes among all airlines. As at June 2015, its passenger planes have an average age of 7 years and 1 month.
With older planes being regularly replaced, mechanical failures are rare. Fewer take-offs are delayed, and with
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For example, a 2-way one week trip from Singapore to Hong Kong and back costs at least S$858.70, while flying with a budget airline, such as Tiger Airways only costs from $367.40 for the same destination.
SIA’s higher price will deter some travelers from flying with the airline, especially with budget airlines becoming an increasingly popular choice. Although SIA has introduced Scoot as a budget airline, airfares are still more expensive compared to Air Asia and Tiger Airways.
Over-Reliance on International Traffic
Singapore is a small country with the domestic market sector being exceptionally restricted. As at 2015, Singapore’s population remains under 6 million. SIA has to depend heavily on international passengers, unlike other airlines like Thai Airways, which is able to sustain operations with domestic flights alone, due to the large population in Thailand.
Thus, SIA loses competitiveness in this aspect, as the airline cannot rely solely on air travel within Singapore to sustain its operations.
7.3 OPPORTUNITIES
Growth of Global
Assignment #1 Introduction Air Canada was established in 1937, provides scheduled and charter air transport for passengers and cargo to 182 destinations worldwide. It is the largest airline of Canada by fleet size and passengers carried. Air Canada is governed by an eleven-member Board of Directors committed to meeting high standards of corporate governance in all aspects of the Corporation’s affairs. Our Mission – “Connecting Canada and the World” Our Vision – “Building loyalty through passion and innovation” PESTEL Analysis: Political Factors: "The 'Open Skies Agreement ' between governments of US and Canada in March 2007 came into action as it liberalized the air transportation services.
Fleet WestJet’s average fleet age is 7.9 years old. Currently WestJet has only 2 Boeing 757 aircraft that are more than 19 years old while the rest of their fleet consisting of 105 Boeing 737 Next Gen aircraft is an average of 7.7 years old. All their aircraft are extremely fuel efficient and leave a low carbon footprint. WestJet only purchases aircraft with CFM56-7B turbofan engines.
3. Why or why not are the case companies successful? Southwest has been successful because it found a niche and a strategy for a long time no one could compete with. It had done and continues to do cheap short haul flights with little frills very successfully. When it started none of its competitors could compete with its pricing.
Delta Air Lines Inc. The Rich History, Financial Statements and Position in the Market Delta Airlines Inc. founded by C.E. Woolman in 1928, began as a humble little aerial crop dusting operation out of Macon, Ga called Huff Daland Duster in 1924. Later renamed Delta Air Service in 1928 and flying its first passenger on June 17,1929 has definitely come a long way. From flying living vegetable plants to now flying over 160 million passengers to their destination of choice each year, is one of today’s global giants in the airline industry. Delta Air Lines commitment to exceptional service has given them the title of trendsetters in the industry.
Looking at the respective case studies, SIA, EA and Lufthansa have shared similar challenges like striving for cost effectiveness and differentiation from competitors. Despite these similarities, SIA and EA seem to have survived throughout as an individual highly recognized brands while being involved in Star Alliance overshadows Lufthansa. As well, Lufthansa also operated with higher labor costs than low-cost players or emerging market competitors – years of union advocacy, pension fund obligations, and industry regulations forced these airlines to devote a larger share of revenues towards labor benefits. EA advantage mostly comes from government support and their self sufficient in fuel compared to the other two airlines. External factors like fuel prices or government factors may affect the airlines, but the root of sustaining competitive advantages still lies within the organization’s strategies and core values in order to gain
The inauguration of Virgin Australia Airlines, by Sir Richard Branson, as a domestic carrier in 2000 basically aimed at the convenience of the budget travelers. The Airlines was inaugurated as relaxed informal airline. Sir Richard was open-minded, amiable, and generous with his management team, imaginative, audacious and exclusive in his thoughtfulness. Initially started as a low-cost carrier, the company improved its services to turn itself into a “new-world carrier” as described by themselves (Virgin Blue media release, 2011, para. 2).However all these faltered when Qantas’ past marketing manager took over during 2011.
Hong Kong Dragon Air is Hong Kong-based international airline, belonging to of the Cathay Pacific Group. The airline was established in 1985, and operates a fleet of narrow-body A320s and A321s, which were both powered by V2500 engines manufactured by International Aero Engines AG (“IAE”) for both passenger and cargo service to destinations to destinations across the Asia-Pacific region, and China. Their vision is to be the World’s best regional airline serving China and beyond. Their missions; places emphasis on safety and operational excellence with customer focus. The airline seeks to embrace innovation by implementing ideas that improve their business.
The company has also gained a strong brand image, because of its uniqueness as a
However, the company will have to prioritize their strategy and concentrate on a few important issues. The company should prioritize on progressively taping into market areas that remain untapped. The company has concentrated on offering cheaper fares in routes where its competitors charge high fares. However, they need to branch out their operating areas to sustain their brand for a longer time.
9. Environments Like any other Industry, the airline industry is also affected by changes in its external environment. King III (2009) highlights that leaders are not supposed to compromise the natural environment and the livelihood of future generations. Environmental Factors can also have a significant role to play in an airline industry; like in the case of Prof. McPherson we observe the bad weather reducing his time by 1 hour and thirty minutes. In light of the environmental factors that affect the airline industry this Study will focus on the traditional Political, Economic, Social, Technological, Environmental, and Legal Analysis, often referred to as the PESTEL Analysis.
Social Growing competition and capacity amongst airlines, lower air fares and more relaxed travel restrictions in many regions have made international travel a viable option for an increasing number of people coming to
Objectives 3.1 Focus on airport resources and technology to improve on time flights, arrival, baggage handling. Caribbean Airlines objectives are to have a flowing routine, by allowing customers to check in their baggage at any time and remove the fixed time according to the customer’s flight. The customers can enjoy the freedom of having lunch with families without the hassle of dragging multiple bags behind them. Another objective would be to improvement of flights scheduled, meeting each and every customers boarding time and even arriving to their destinations before time 3.2 Continue to develop and deploy travel innovations Caribbean Airlines will focus on a more innovative aircraft interior, giving passengers more leg room and better
> Founded in 1941 and based in Pasay City, The Philippine Airlines is the country 's ultimate flag carrier and oldest airlines. The monopolization of the airline occurred in 1995 when Lucio Tan, an affluent Chinese-Filipino businessman purchased the airline and became its chairman and CEO. . Global competition in the industry > Threat to new entrants: In spite of the low switching costs and the absence of proprietary goods and services, generally speaking, there is a low threat to new entrants in the airline industry. The huge amount of capital make reprisals against new entrants through a price drop.
With the proven track record, SIA continues to bloom despite the uncertainty of the airline industry and
For instance, with the global financial crisis and later the Eurozone crisis, the number of travellers has significantly reduced due to economic hardships. This has affected the profit levels of the airline as well as slowed down its growth prospects. The airline also faces intense competition from other low cost airlines forcing it to extensively invest in product differentiation to counter the competition. This is an expensive