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Airtel 4g Girl Essay

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"The Airtel 4G Girl has built a powerful 4G association with Airtel. For this campaign, we have taken a different spin on her character while driving home a strong network message," added Agnello Dias, chief creative officer, Taproot Dentsu.
The campaign wants to highlight the reach of Airtel 4G throughout the India, even in the most difficult to reach locations. One of the films set in snowcapped mountains near Shimla, shows a group of friends enjoying on top of a mountain, with some guides and animals (yaks) in the backdrop. The conversation features the 4G girl talking non-stop about 4G and her friends teasing her on the same. She is proven incorrect when she seems relieved that she’s on holiday and in a place without 4G. The local guides …show more content…

It is the pioneer in introducing one second pulse plan, focusing on students and seniors of middle class. They have high brand visibility and a unique method of appealing youth.In 2015 spectrum auction it won 10 MHz frequency bandwidth in Tamil Nadu circle.
Aircel:It works on a simple and boy next door image connecting cricket to advertise it. It targets the social media sector and internet focusing on middle and low income group. It is the fifth largest GSM mobile service provider with a subscriber base of over 27 million and 13% market share. It is market leader in Tamil Nadu and has a good presence in Odisha,Assam and North-East regions.
To sustain and grow, Airtel recently came out with two new strategies: Airtel 4G and Airtel zero.
Competitors were growing in numbers, as they saw Airtel running away with their share; they started making move into the 4g space with a sense of what could be the best way to enter the market.

Vodafone announced that they would be coming up with 4g technology, in 2014 and they started moving into the space by end of 2015. They are also following the same strategy of pricing it at 3g and focusing on campaigns. Their message is that “Vodafone follows you everywhere and anywhere you

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