Swot Analysis Of Airtel

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Company Profile- Bharti Airtel is a business of the much diversified Bharti group which owns business in sectors such as telecom, retail, manufacturing, agri business and financial services. Bharti Airtel is leading integrated telecom services provider in Asia with market leadership in Indian market. It has huge presence internationally with operations in about 20 countries across Asia and Africa. It also ranks amongst the top 4 mobile service providers globally in terms of subscribers. It is reported to generate revenues of USD 14 billion and provide employment to about 24K people all over the world. The company is headquartered at New Delhi, India. Mission Hunger to win customers for life [1]. Vision Our vision is to enrich the lives of our customers. Our obsession is to win customers for life through an exceptional experience. [1]. History- Bharti Airtel was incorporated on July 1995 by Sunil Bharti Mittal after he won the auction for one of the 4 mobile phone network licenses in India in 1992. Airtel launched its service in Delhi first and acquired JT Holdings in 1999 to initiate operations in Karnataka and Andhra Pradesh. In 2003, the cellular operations were named Airtel. In 2004, Bharti marked its presence in Rajasthan and extended to Andaman and Nicobar in 2005. It was first to introduce “Hello tune” in 2004 and presented Airtel theme tone created by AR Rahman. In 2009, Bharti along with Alcatel-Lucent lead to setting up of IP access network across the country

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