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Swot Analysis Of Airtel

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DEPARTMENT OF MANAGEMENT STUDIES
MARKETING MANAGEMENT
ASSIGNMENT ON

AIRTEL TELECOMMUNICATION BY RAJIB KIRTANIA
ROLL NO:MS14A047

Bharti Airtel
Company history:
Bharti Airtel Limited, commonly known as Airtel, is a NDIAN leading global telecommunications company, was incorporated on July 7, 1995 as a company with limited liability under the Companies Act, with operations in 20 countries across Asia and Africa. Airtel ranks 2nd mobile service providers globally in terms of subscribers next to china mobile. Vision & promise:
By 2015 Airtel will be the most loved brand, enriching the lives of millions.

" Enriching lives means putting the customer at the heart of everything we do. We will meet their needs based on our deep understanding of their ambitions, wherever they are. By having this focus we will enrich our own lives and those of our other key stakeholders. Only then will we be thought of as exciting, innovation, on their side and a truly world class company.

Products:
• 2G, 3G and 4G wireless services,
• mobile commerce,
• fixed line services,
• high speed DSL broadband,
• IPTV,
• DTH,
• enterprise services

Airtel Telecommunication:
Brief Marketing History:
Different Phases of Telecommunication:
The initial phase (1995-98), period with the bare minimum network coverage, catered only to the high-end segment with call charges around Rs.14 a minute.

With the explosion in subscriber volume during 1998-2000 (Phase 2), the rollout spread to metropolitan

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