Swot Analysis Of Alokozay Tea

Scanning:

Pakistan is the third largest tea importer in the world and consumes approximately 155 million kg every year. This shows the love for tea in our nation. Alokozay’s major competitors include:-

1. Unbranded Tea

2. Tapal Danedar & Family Mixture

3. Unilever - Lipton and Supreme

Consumer Analysis

Tea plays an important part of our daily routine and most of the time people are very much addicted to their brand, they rarely switch over their brands, therefore the users of a specific brand of tea are loyal to their brand and a small change in prices does not convince them to switch their brand. Anyways the impact of the prevailing economic conditions can’t be ignored. Therefore the tea manufacturing companies engage themselves with some

Implementation:

Determining target market for Tea in this part of the world is not a very difficult job. Tea has been a part of our daily lives for over centuries and people in this part of the world are addicted towards tea. It has become a part of daily routine. Therefore, all the tea lovers in this country will obviously be the target market.

Reintroducing the product; make it more appealing to the customers and to increase the user status. The marketing strategy which Alokozay Tea failed to develop and apply properly was the Market Development strategy.

In market development strategy, the manufacturers try to identify and develop new markets for their existing or current products. Following strategies are usually used in market development:

Incorporate product attributes and user features that lower the buyer’s costs of using the company’s product.

Alokozay Tea will incorporate above approach in following ways:

• They must not command premium price for differentiated offerings, as most of the companies do. Alokozay Tea prices must be kept lower than Lipton and higher than

Alokozay Tea will incorporate above approach in following ways:

• Alokozay Tea will be giving more value in lesser price.

To Compete on the basis of capabilities – to deliver value to customers via competitive capabilities that rivals don’t have or can’t afford to match.

Alokozay Tea will incorporate above approach in following ways:

• Alokozay Tea has a huge variety of Tea offering, So many different flavors, so they have better knowledge of tea blending than its competitors. Unilever cannot match their capability of matching different blends & innovating new types of tea. This capability gives Alokozay Tea competitive edge to deliver value to customers in ways rivals cannot.

Differentiating the Value Chain

Differentiation in the value chain will exist in Alokozay Tea in following ways:

• They must have better product designs and performance features, which other competitors’ lack.

• They must own majority of the distribution network. They might plan not to have third-party distribution system as Unilever have. That’s how they’ll be able to lower costs in distribution and achieve faster delivery, more shelf space and greater availability than our