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Swot Analysis Of Alpro

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Alpro company has existed since 1980 and since that time it has been developing and making a large number of changes, while showing good results. Alpro is the European based group in Belgium that sells plant-based food and drink products. This is an excellent example, which shows the aspects of the marketing mix, segmentation in different areas, as well as branding. Moreover, this company is distinguished by the promotion of new products. At the present time, all stores support this product, because it brings profit to the store. No one before could have thought that Alpro would become popular around the world, because many people would decide to switch to veganism and vegetarian. Product: Alpro has a large selection of products which …show more content…

In the case of the first soya-based products, the company used Market Orientated Pricing, specifically Psychological Pricing, which means pricing an item to make it appear as better value for money. These products have a large number of buyers who systematically buy it, but to have more customers, they have their products in different stores and supermarkets with the price of 2 pounds but is replaced by 1.99 pounds. As for the new products, the company uses Penetration Pricing, which means to set a low price in order to gain market …show more content…

To be up to date with in store promotions, the company recommends visiting www.mysupermarket.co.uk. In addition, Alpro often presents promotions and campaigns online. For more information consumers are recommended to visit the homepage or consent to the Alpro company newsletter via the contact form to observe Alpro’s latest news, events, promotions and discount offers. From my point of view, people who preach veganism and vegetarian are already familiar with these products. This concept allows them to attract new customers who have not yet been acquainted with Alpro products and it has been quite successful, since this company is becoming more and more popular. In addition, there are more promotions that Alpro do, for example, send out newsletters every day with all sorts of topics, product news & competitions to different people. Unfortunately, there is a large number of requests, Alpro cannot for a long period of time maintain separate projects financially or sponsor obligations with product samples. The company restricts it to those projects where their own employees are involved in. Promotion is closely related to the rest of the marketing mix. For example, a price that goes down for a while to harvest rivals. And as for the place that they do the promotion at, it depends on the number of people that go to the

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