Swot Analysis Of Amrest

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Assessment 1 Business report How to grow to be a top 10 restaurant company in the world by 2020 and the biggest restaurant operator in the World by 2030? For David Elvis Leeming, Iain Sellers Course: Managing International Business Communication Module Code: EB3803 Name: Natalie Bogenrieder Date: 7. December 2014 Contents 1. Summary 2. Analysis a) Introduction b) PESTLE Analysis of Austrian market c) Hofstede’s Five Dimensions d) SWOT Analysis of AmRest 3. Recommendation and Strategy 4. Conclusion Summary This report will explain why Austria is a potential market to help AmRest to expand its brand LaTagliatella. Austria is one of the best places to start a new business, not just because of the stable political system but also because of its business friendly tax system. The PESTLE Analysis shows the most important political, economic, social, technological, legal and ecological aspects about the Austrian market. Hofstede’s Five Dimensions show how the Austrian population sees itself and how they work together. When we have a look at the SWOT Analysis we will see the strength, weaknesses, opportunities and threats AmRest will have when it tests this market. This report will also highlight a possible strategy of how to enter the market. Introduction Why should AmRest target the Austrian market to introduce La Tagliatella? Austria is considered to be one of the best places to start a new business. When we look at the Pestle Analysis it shows that Austria,

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