Swot Analysis Of Amway

Strengths

Amway based on direct selling operations. Hence it can be a home based business. Everyone can participate in the business. It’s easy to get admission in Amway with easy put to flight like goals. Besides that, Amway’s global One by One Campaign for children. Amway is a united organization and has an excellent staff. The staff will have a special training on a regular time. Amway also is a retail sales worldwide increasing considerably.

The quality of Amway’s product is good, and strives for excellence. Because of the high demand, anybody needs its product anywhere in the world. At present, the business of Amway spreads around 106 countries and regions. The number of franchised stores in China is more than 100. Amway makes sure that

Besides, the range of consumers is very large which categorized from babies to elder; women are the main consumers of Amway.

Weaknesses

The weaknesses of Amway are rumour for direct selling operations. Amway had ever been infringed upon “selling”. That made many people misunderstood its products. Amway rarely advertises for its goods.

Some people do not know what Amway is, and what the function is, though they heard this brand before. This is because there are not much of TV advertisement or brand ambassador. Amway’s only mode of communication is verbally, which sometimes makes people unclear.

Besides, the mode of availability of Amway’s product is online and business agents. Hence missing out on retail sale and the impact of those is small and restricted by the area. The importance to advertisements of Amway is begun attaching and trying to carry out the strategy for advertising and marketing activities.

Another weakness of Amway is there are more power to IBOs gives critical structure to organization. Initially, Amway has a high entry cost that leads to somewhat restrictions for business development. Their focus shifted from selling products to recruiting.

With the developing of economy, people began to pursue a better life after solving the problem of food and clothing. Especially, during the time of SARS, Amway’s health food was pursued by consumers.

In addition to, Amway has setup a manufacturing plant in many countries such as India, Vietnam and so on. The population of India gives better opportunity for company to receive more profit because the cost of product low.

Besides, company name itself gives belief so that the customers are loyalty to the company brand. Amway products have the assurance of quality and a good word of mouth. For example, the standard of Nutrilite is very high. The facilities of production and the means of management are far beyond the Chinese health food GMP requirements. So, it is a new opportunity to Amway.

At last, we can easily start a business by selling Amway product with low cost and low risk. Therefore, Amway can expand their company easily so that the company can make more sales and stores. This is an opportunity to make more profit and expand to other