Swot Analysis Of An Advertising Agency

An advertising agency or sometimes called as ad agency also called as advert agency is a manufacturing and service based business which is creating, planning and handling advertising and promotion for their customers sometimes dedicated to form other forms. An advertising agency is usually independent from their customers sometimes it can be an internal section or even an internal agency and maintain an outside point of view to the effort for selling the customer 's products or services. Marketing, branding strategies and sales promotions for their customers are the jobs which an advertising agency can handle (Exploring advertiser 's expectations of advertising agency services, 2015).

A SWOT analysis or SWOT matrix is a

Not only that, but entire business is also at risk as well. The main point of SWOT analysis is the evaluating of the possible threats that may occur, since the administration has no control over external factors (Academicjournals.org, 2015).

APPLICATION OF SWOT ANALYSIS Major part of SWOT analysis is how to implement the company’s strategy based on the data that has received. Listing down all the strengths and weakness, while identifying all the opportunities and threads are of no use if the administration can’t implement a strategy. In other words the administration needs to react to the set of information given. The administration has to utilize the strengths of the entity and take full advantage of the opportunities that taken place. Minimizing the weaknesses is also a main factor. The real value of SWOT analysis is to collect all the information and data together, and Analyzing them to assess the most important cases and the most vital issues.

For planning to seize business opportunities and the potential threats, managements have to use SWOT analysis. A SWOT analysis helps to determine the capacity of the entity against the reality of the business environment and the administration can work directed toward areas where large capacities and opportunities are

4. Usage of the list to make decisions that contribute to business plan

For capitalizing on opportunities strategies and actions are developing and form plans for shifting threats and weaknesses that could negative for the future of the business.

SWOT ANALYSIS FOR ACCOUNTING SYSTEM of BARKOD MEDIA ADVERTISING AGENCY Accounting is a unique science to understand the results of operations of an entity after its operations in market. As it has both external and internal users, in this case study internal users of Accounting System will be in focus. STRENGTHS An accountant focused on the financial operations of Barkod Media, working synchronized with procurement department to keep the purchase prices under control. An implemented Enterprise Resource Planning software to record and control the inventory and cost control. An implemented inventory control system for raw materials. Average inventory cost system has been implemented. WEAKNESSES To find experienced accountants and finance managers for both accounting information system and enterprise resource planning software as user(s) with skills. Lack at decision making is another weak point.