Swot Analysis Of Ansoff Matrix

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1. Ansoff Matrix

SparkPlace was established to change the way of marketing and employees share this vision. In addition, the company is young and does not have enough resources to develop various products. Thus, they should focus on developing and selling their marketing software. Although Jane and Josh discussed choosing only either the Sums or the Marys, large companies are also their potential customers. Strategies defined with Ansoff Matrix are as follows.

- Market penetration (existing market + existing product)
SparkPlace can increase small size companies as customer. There are more people who start own business and most of them are not familiar with permission based marketing. Introduction of free trial is an effective way to gain more customers. Online sales channel is also applicable to
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Brand strategy roadmap

Vision
To change today’s marketing approach and provide simple a solution.
Mission
To introduce permission-based marketing to companies to increase both consumer satisfaction and companies’ profitability.
Values
Effective
Profitable
Customer oriented
Simple
Innovative
BIG IDEA
To renovate marketing with not annoying, effective and profitable approach.
Promise
- We make marketing not annoying and effective
Story
- Today’s marketing is obsolete. We will innovate it.
Innovation
- Provide effective function and method
Purchase
- Allow companies to try the software for free and experiment it
Experience
- Show companies clear results how they could improve their sales

Objective
To increase customers and lengthen their contract period by capturing customer demands.
Key Issues
Increase customers
Short contract period
Find new market
Customer relation and emotional aspect
Competitive market
Strategies
Continue market penetration in existing main market
Customer survey and development of the software
Try to sell a product to large companies
Set a new division to support companies
Set meetings with sales, marketing and development

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