Swot Analysis Of Apollo Hospital
APOLLO HOSPITALS:
MISSION:
The mission of Apollo hospital is to bring health care of international standards within the reach of every individual. They are committed to the achievement and maintenance of excellence in education, research and health care for the benefit of humanity.
VISION:
Apollo hospital is an independent entity which carries out research, research training and educational programme in the quest of quality health care.
CORE IDEOLOGY:
They believe that whatever they are, they are because of the value they carry. They define themselves as a family and not as individual, by working together and overcoming hurdles efficiently.
CORE PURPOSE:
Its core value is to add value to whatever they do by all their means and mind.
ENVISIONED
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And moreover a high investment would be required in terms of factors of production while establishing a unit.
THREAT OF SUBSTITUES (LOW):
Though there are many other form of treatments available such as ayurvedic treatment , homeopathy treatment or synthetic pharmacy products but still the consumer prefer a fast treatment and hence the y prefer allopathic treatment.
BARGAINING POWER OF SUPPLIERS:
The bargaining power of suppliers is low since the hospital can easily switch from one pharmacy companies to another. They can easily switch from one suppliers of machinery to another.
BARGAINING POWER OF CUSTOMERS (LOW):
The bargaining power of consumers is less since the patients have to take the prescription what the doctor prescribes. The customers do not have any power to bargain on the price of the treatment, hence making them less
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Apollo aims to invest about Rs 2,000 crore to add 3,000 beds in the next three years. This includes entering the Mumbai market where it wants to set up three hospitals with a total capacity of 900 beds for Rs 710 crore. It also aims to add about 700 beds in Chennai for Rs 510 crore, and 305 in Bangalore at a cost of Rs 140 crore. Further, it will invest Rs 642 crore to build a network of no-frills hospitals and 1,250 beds under the "Reach" brand in tier II towns such as Trichy, Nellore, Nasik and Patna. The company has 11 "Reach" hospitals, and intends to increase the number to 20 by 2015. The share of these hospitals in the company 's health-care revenue will rise from 11 per cent to 20 per
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