Comparing The Success, Performance And Growth Of Apollo Hospitals In India
Executive Summary
This report is fundamentally intended to assess the success, performance and growth of Apollo Hospitals in India .It is a Indian hospital chain based in Chennai.It was founded by DR. Prathap C Reddy in 1983. The analysis of this report is based on the internal and the external environments which aimed at employing various strategies to achieve competitive advantage, survive and maintain strategic position amidst the fierce competition, and subsequently suggest some ideas and how they can be put into practice.
Within the company, the strategy and purpose of Apollo Hospitals is propelled by its way of life and beliefs which has an impact on the behavior of the workers in the company.
With respect to the external environment by identifying the key drivers of change, the PESTEL framework was used to analyze the dynamic and unpredictable environment that Apollo Hospitals operates in. Moreover, Porter’s five forces are used to make analysis of the structure of the health care sector so as to discover an effective source of competitive edge. The analysis substantiates that the hospital can compete with other hospitals both Indian and foreign. The refusal of the industry to recruit crown jewels to manage change has retarded its growth. Thus, the report finally analyzes how change can be managed by the company so as to get a competitive edge in the global environment.
Background
Health Care Industry
The healthcare industry (also called the medical industry
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